Social media moves at an unforgiving pace. Trends come and go within hours, and endless streams of similar content compete for every swipe. Yet amid the constant scroll, a handful of creators continue to stand out—not by chasing the algorithm, but by cultivating voices that are unmistakably their own.
TIME has unveiled its inaugural TIME100 Creators list, recognizing the world’s most influential digital creators. Among this year’s honorees are three Filipino creators whose impact has transcended screens, building global communities through dance, beauty, gaming, and storytelling.
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Bretman Rock
Few creators have built a personal brand as enduring as Bretman Rock. Rising to fame through his candid beauty tutorials in 2016, he has since evolved into a multifaceted personality whose influence spans beauty, fashion, entertainment, and podcasting—all while embracing a quieter life in Hawaii.
Rather than chasing every trend, Rock has built his career on unapologetic authenticity. His humor, honesty, and unwavering sense of self have allowed him to remain culturally relevant long after the fleeting moments of internet virality, proving that longevity online is built on personality as much as popularity.
Niana Guerrero
As the most-followed TikTok creator in the Philippines, Niana Guerrero has transformed dance into a universal language. Her collaborations with global stars including Lisa, KATSEYE, Sabrina Carpenter, and Tyla have cemented her status as one of today’s most recognizable digital personalities, proving that movement can transcend cultures and languages.
Her influence extends beyond viral choreography. In 2025, Guerrero received the Pinoy Pride Award at the MEGA Ball, recognizing her remarkable impact on social media and Filipino pop culture. Her inclusion on TIME’s inaugural list further cements her place as one of the most influential creators shaping today’s digital landscape.
Rachell “Valkyrae” Hofstetter
Filipino-American creator Rachell Hofstetter, better known as Valkyrae, has become one of gaming’s most influential figures. From livestreaming to entrepreneurship, she has helped redefine what success looks like for women in gaming while continuing to expand into beauty, fashion, and entertainment.
Though she was raised primarily in the United States, Valkyrae has often spoken about her Filipino heritage and has made efforts to reconnect with her roots through visits to the Philippines. Beyond streaming, she has broadened her influence by co-owning a gaming organization, launching her media IP Hi-Hi!, and taking on projects across fashion, beauty, and film—demonstrating how creators today can shape culture far beyond their original platforms.
Whether homegrown or part of the Filipino diaspora, these creators continue to amplify Filipino talent on the global stage. Their inclusion on TIME’s inaugural TIME100 Creators list is not only a milestone for Filipinos but also a reflection of Filipino voices shaping digital culture around the world.
Featured Image and Photos: COACH (via Instagram), CARISSA CIELO MEDVED, MEGA ARCHIVES
Frequently Asked Questions
Three Filipino creators were named to TIME’s inaugural TIME100 Creators list in 2026: Bretman Rock, recognized for beauty and entertainment; Niana Guerrero, recognized for dance; and Rachell “Valkyrae” Hofstetter, recognized for gaming and entrepreneurship.
Bretman Rock rose to fame through candid beauty tutorials starting in 2016 and has since expanded into fashion, entertainment, and podcasting. He is known for building a career on consistent authenticity rather than following short-term social media trends.
Niana Guerrero built her influence through viral dance content, becoming the most-followed TikTok creator in the Philippines. She has collaborated with global artists including Lisa, KATSEYE, Sabrina Carpenter, and Tyla, and received the Pinoy Pride Award at the 2025 MEGA Ball.
Valkyrae, born Rachell Hofstetter, is a Filipino-American content creator known for livestreaming and gaming entrepreneurship. Though raised primarily in the United States, she has spoken about her Filipino heritage and made efforts to reconnect with her roots through visits to the Philippines.
The TIME100 Creators list is TIME Magazine’s inaugural recognition of the world’s most influential digital creators, launched in 2026. It honors individuals shaping culture across platforms including social media, gaming, beauty, and entertainment.
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