Good News for K-Fashion Fans: MUSINSA STANDARD Is Coming to Makati

Known for its easygoing wardrobe staples, the South Korean label is set to open its first store in Glorietta this year.

By Anya Oxyn August 12, 2026

Model with long dark hair seated against a gray backdrop, wearing a white textured coat over a white dress and black shoes visible on the floor.

Soon enough, there will be another reason to brave the crowds at Glorietta. MUSINSA STANDARD is heading to Makati and bringing its popular take on everyday dressing to Filipino shoppers, all thanks to its partnership with Ayala’s ACX Holdings.

MUSINSA launched the label in 2017 with a focus on clothes that people can wear often without much fuss. Its best-known pieces include slacks, blazers, and T-shirts, all grounded in the brand’s promise of good quality at accessible prices. These are basics in the most useful sense: easy to build an outfit around and unlikely to spend months forgotten at the back of the closet.

The label has grown into a familiar name among Korean youth. It also designed Team Korea’s ceremony uniforms for the Paris 2024 Olympics, while actors Han So-hee and Lee Do-hyun currently front its campaigns.

Han So-Hee for Musinsa Standard, Look 2 — Look 2

Han So-Hee for Musinsa Standard, Look 3 — Look 3

An exact opening date and local product lineup are still under wraps, but until then, leaving a little room in your wardrobe may be wise.

Han So-Hee for Musinsa Standard, Look 4 — Look 4

Photos: MUSINSA STANDARD (via Instagram)

Frequently Asked Questions

Is MUSINSA STANDARD opening a store in the Philippines?

Yes — MUSINSA STANDARD is opening in Makati through a partnership with Ayala’s ACX Holdings. The store’s exact opening date and local product lineup have not yet been announced.

What is MUSINSA STANDARD known for?

MUSINSA STANDARD, launched in 2017, focuses on everyday wardrobe basics like slacks, blazers, and T-shirts, positioned around quality and accessible pricing. The brand has become a popular staple among Korean youth fashion.

Who are the brand ambassadors for MUSINSA STANDARD?

Actors Han So-hee and Lee Do-hyun currently front MUSINSA STANDARD’s campaigns. The brand has also designed Team Korea’s ceremony uniforms for the Paris 2024 Olympics, further raising its profile.

Where in Makati will MUSINSA STANDARD open?

MUSINSA STANDARD is set to open in Glorietta, Makati, as part of its Philippine market entry through Ayala’s ACX Holdings, though specific store details remain unannounced.

What kind of clothing does MUSINSA STANDARD sell?

MUSINSA STANDARD sells everyday basics designed for frequent wear, including slacks, blazers, and T-shirts. The brand emphasizes versatile pieces that are easy to incorporate into a variety of outfits.

Anya Oxyn

Senior Fashion Writer

Formerly a stylist who immersed herself intimately within the Philippine fashion circuit for over three years, Anya has refined her transformative, hands-on experience into an insightful voice for MEGA Asia as a Senior Fashion Writer.

Her editorial pursuit possesses three facets: her time as an essayist during her education at Pamantasan ng Lungsod ng Maynila, her extensive experience in digital media and strategic storytelling, and her belief that fashion has a beating heart deeply intertwined with art, culture, society, and humanity itself that is worth uncovering.

Anya’s versatile pen spans a dynamic range of subjects, including emerging local designers, global luxury houses, beauty trends, film and television fashion analysis, cultural op-eds, major events, and beyond.

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