Sony Philippines took its ULT POWER SOUND experience to new heights on September 19, 2026, at COVE Manila, Okada Manila. Marking the brand’s biggest ULT POWER SOUND launch in the Philippines, Beyond the Beat: The Next-Level ULT POWER SOUND Experience brought together music, fashion, and technology for an immersive celebration of sound and Filipino talent.
Joining the festivities was the Sony ULT Squad, a dynamic collective of Filipino artists, creators, and personalities comprising Jacqueline Jala, David and Angelique Manto-Guison, Carlos Serrano III, A-Team, Jeremy G, KAIA, and Maki. The event also welcomed the newest addition to the lineup, SB19, bringing the Kings of P-Pop into the fold for a night that celebrated the people and performances shaping the local music scene.
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The New Power Players in Sound
At the heart of Beyond the Beat was the unveiling of three additions to Sony’s ULT POWER SOUND lineup: the ULT TOWER 5, ULT TOWER 7, and ULT TOWER MAX. Designed to deliver powerful sound, deeper bass, and party-ready features, the new speakers bring Sony’s latest audio innovations to gatherings of different sizes and settings.
The lineup incorporates newly developed large circular woofers, high-capacity speaker cabinets, and ULT DUCT technology to enhance low-frequency bass performance. Each model offers a distinct listening experience, giving music lovers more ways to bring their favorite tracks to life.
The ULT TOWER 5 combines a compact design with powerful bass, karaoke capabilities, and DJ features, making it a fitting companion for smaller gatherings. The ULT TOWER 7 offers a portable design built for bigger sound and more energetic occasions, while the ULT TOWER MAX delivers the most powerful bass in the ULT POWER SOUND series yet.
Beyond the product unveiling, guests had the opportunity to experience the lineup through interactive event zones designed to bring the ULT POWER SOUND spirit to life. Arcade-inspired setups featuring stacked ULT Towers and a dance pad invited guests to move to the beat, while high-energy photo experiences offered opportunities to capture the moment.
Fashion also found its place in the experience, with guests getting to style themselves in designer pieces by Alser Lumawag. A nightlife-inspired space welcomed KOLs and VIP guests, while dedicated karaoke lounges let visitors take the mic and experience the speakers’ party-ready capabilities firsthand. Together, these spaces transformed the launch into an immersive playground where sound, movement, and personal style came together.
Filipino Talent in Full Volume
Beyond the new speakers, the ULT Squad brought the event to life with a lineup of Filipino artists, creators, and performers, each contributing their own personality and energy to the celebration.
Fashion influencer and ULT Squad member Angelique Manto-Guison hosted the event, while A-Team opened the program with a high-energy performance. Carlos Serrano III followed with his own set, adding to the evening’s growing momentum. Meanwhile, David Guison and Jacqueline Jala took to the stage alongside the ULT Models, showcasing elevated fashion looks that brought another dimension to the event’s sound-focused experience. Jeremy G then added his musical style to the lineup.
Representing the vibrancy of OPM, KAIA brought their youthful energy and contemporary pop sound to the ULT stage, while Maki delivered a performance showcasing his signature musical identity. Each act added a distinct flavor to the evening, reflecting the range of artists and sounds that continue to shape the Filipino music landscape.
The night reached its peak with SB19, whose addition to the Sony ULT Squad marked a new chapter in the brand’s partnership with Filipino talent. The Kings of P-Pop brought their dynamic stage presence to the celebration, reinforcing the connection between Sony’s sound technology and the artists who bring music to life. Their inclusion also strengthens the ULT Squad as a platform that celebrates the performers and personalities influencing today’s music culture.
Ultimately, Beyond the Beat was a showcase of Sony’s latest audio innovations and a celebration of how music brings people together. With its newest ULT POWER SOUND speakers and SB19 joining the ULT Squad, Sony Philippines continues to explore how powerful sound can turn everyday listening into a more immersive, collective experience.
Sony’s newest ULT POWER SOUND speakers are now available at Sony Centres and authorized dealers nationwide. Follow Sony Philippines on its official channels for more ULT POWER SOUND experiences, events, and announcements to come.
Featured Image and Photos: SONY PHILIPPINES
Frequently Asked Questions
Sony Philippines unveiled the ULT TOWER 5, ULT TOWER 7, and ULT TOWER MAX speakers on September 19, 2026, at COVE Manila, Okada Manila, as part of its ULT POWER SOUND lineup, with SB19 joining the Sony ULT Squad.
The ULT TOWER 5 is a compact model with karaoke and DJ features. The ULT TOWER 7 is portable, built for bigger sound and livelier occasions. Sony says the ULT TOWER MAX delivers the most powerful bass in the ULT POWER SOUND series yet.
The squad includes Jacqueline Jala, David and Angelique Manto-Guison, Carlos Serrano III, A-Team, Jeremy G, KAIA, and Maki. SB19 is the newest addition, announced at the Beyond the Beat launch.
A-Team opened, followed by Carlos Serrano III and Jeremy G. KAIA and Maki performed, and SB19 closed the night. Angelique Manto-Guison hosted, and models wore designer pieces by Alser Lumawag.
The newest ULT POWER SOUND speakers are available at Sony Centres and authorized dealers nationwide, according to Sony Philippines. The article doesn’t list prices.
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