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When a title like Allure enters a space, you put not only your best face forward, but your best style, too. The Philippines, only the second Asian market to host the beauty authority, rose to the occasion in a striking chorus of whites. The debut issue was unveiled at The Peninsula Manila through an event, “Allure Philippines’ House of Experts,” uniting the country’s top beauty and wellness authorities. “We’re here to raise the standard, challenge the narrative, and make sure the world sees the richness of Filipino beauty—because we’ve always belonged on the global stage. Allure Philippines is where beauty meets truth, purpose meets power, and where beauty, finally, looks like us,” said Allure Philippines Editor-in-Chief Rissa Mananquil Trillo.
From co-cover star Heart Evangelista to morena muse Iza Calzado, the event was graced by empowered Pinays, each representing the strength and beauty of Filipino women. Here’s a look at the stylish personalities who caught our eye.
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Heart Evangelista’s Modern Goddess Moment
The cover star showed up looking like a Greek statue that had just discovered asymmetry and never looked back. Her white Michael Leyva number was draped, cut, and twisted to perfection, with gilded accents to seal the look.
Bretman Rock’s Fashion Exosuit
In true Bretman fashion, subtlety stayed home. The co-cover star arrived in a sculpted exoskeleton-inspired creation by Rajo Laurel. He might’ve turned the launch into his personal runway.
Iza Calzado’s Sculpted Muse Energy
The skin, the silhouette, the presence—Iza Calzado was in full form. A featured “morena icon” in the maiden issue, she wore a white dress with all curves and clean edges, sculpting the moment altogether.
Solenn Heussaff’s Little White Dress
A little white dress might read minimalist, but leave it to Solenn Heussaff to keep things interesting. Sheer panels curved across her torso, turning a classic shape and closet staple into something more compelling.
The Editors-in-Chief in White
Rissa Mananquil-Trillo and Jessica Cruel, EICs of Allure Philippines and Allure, showed up with their distinct takes on elegance. Trillo’s midi dress spoke of refined power, while Cruel’s feather-trimmed mini injected playful sophistication. Different in mood, but both leading with style.
Rere Madrid’s Lacey Take on Mini Dressing
In lace, asymmetry, and hip ties, Rere Madrid gave the evening its flirty edge. The mini dress kept the mood light, but with just enough attitude to keep eyes locked.
Jessica Yang’s Whimsy in Full Bloom
With a floral-adorned mini from Maligaya Clothing, Jessica Yang brought a breath of fresh summer air to the evening. The piece, with delicate patterns scattered all over, exuded laid-back elegance with a touch of whimsy.
Janeena Chan’s Backless Power Play
Janeena Chan wore an USHISATO gown that oozed effortless allure. The deep V-neck and back-baring cut had her hosting the night like she owned it—and we couldn’t look away.
Cassy Legaspi’s Soft-Edge Statement
The actress’s lace dress had all the softness of a dream and the bite of a statement. With platform heels to ground the ethereal, she wore the look like she was walking between two worlds: sweet and savage.
At long last, the Philippines has its own exclusive beauty authority—Allure Philippines. The anticipation is palpable, but for now, we savor the stylish moments of the evening, letting them linger as the perfect prelude to what’s to come.
Featured Image and Photos: KIM ANGELA SANTOS, KIERAN PUNAY, EDWARD SIMON, EXCEL PANLAQUE of KLIQ INC. and TONTON SOGUILON, KARA, JUMIGO RAFOLS, PAUL VINCENT PAREDES, BELLE RODOLFO, APPLES ABERIN, RERE MADRID, GERY PENASO, JESSICA YANG, KATARINA RODRIGUEZ, and CASSY LEGASPI (via Instagram)
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