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Fashion

Gucci Welcomes aespa’s NINGNING into Its Global Family

The fashion house officially names the K-pop star its Global Brand Ambassador.

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Luxury fashion continues to ride the Hallyu wave, as Korean idols cement their place not only as versatile artists but as global fashion muses. Among them is aespa’s NINGNING, whose commanding stage presence, vocal prowess, and distinctive artistic identity captured Gucci’s attention.

RELATED: BINI Is Honored With the Global Force Award at Billboard Women in Music 2026

NINGNING stands out among a new generation of performers, building a global fanbase shaped by her creativity, artistry, and growing international influence.

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Accepting her ambassadorship, the idol shared, “I’m honored and excited to be named a Global Brand Ambassador for Gucci, a brand with over 100 years of craftsmanship. I grew up fascinated by the brand, and it doesn’t feel real that I get to help bring the House’s designs to new generations and tastes.”

As she steps into her role with Gucci, she brings a distinct creative voice and a global fanbase—reflecting a growing convergence of music, identity, and fashion in today’s cultural landscape.


Featured Image and Photos: GUCCI

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