GOVERNMENT WARNING: This product is harmful and contains nicotine which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.
The night is young and brims with potential. With the right company, it can get caught in an exciting flurry of activities. Whether lost in the beat of a crowded room or savoring the last sip of a drink, these fleeting moments leave a lasting imprint.
You could say that these are sensory records that play in our head over and over again – one that ZYN’s all-new trio of Nicotine pouch flavors bring to life whenever, and wherever.

A Night at ZYN Socials
At White Rabbit Poblacion, ZYN unveiled a brand new lineup of variants – Fresh Breeze, Dark Purple, and Espressino. These new flavors became the core theme of every floor of the complex, much to the awe and delight of guests. Each floor’s bar had its own distinct ambience, music, and drink selection. People could pick and choose where they wanted to spend the night’s festivities – an immersive experience for every mood and feel.
Guests received a box that had all three ZYN flavors included – ready to be taken and experienced at any point within the night. Faces that stood out amongst the crowds included the ever beautiful Nika Higashionna in her all-black leather fit and Billy Crawford clad in cozy earth-toned streetwear.

To start things off, ground floor haunt Apotheka represented Fresh Breeze’s spirit through mint-infused drinks and live music. Much like the energizing qualities of mint found in this ZYN variant, the room buzzed with a lively atmosphere and positive energy. At the center of it all was James Reid with his fantastic performance that exuded his trademark leading man energy.
On the second floor, Cheshire Speakeasy’s mid-century aesthetic was enhanced by the spark of roasted notes courtesy of Espressino. The bar served espresso cocktails – fitting with the smooth taste of Espressino. A musical tribute to legendary music icons set a charming mood for the evening.
At the top of the building, the atmosphere was electric, fueled by sensational drag queen performances – Miss Jade So notably dazzled with her sensational presence that was unforgettable as it was bold. Ugly Duck was alive with vibrant electronic music and nonstop motion on the dance floor. The scene matched the boldness of ZYN’s Dark Purple variant—smooth, aromatic, and full of character, just like the sound and sight that filled the night.
ZYN isn’t content with simply living in the moment; they also look ahead. Media partners and dear friends picked up where they left off that evening at Poblacion, continuing the momentum with an indulgent lunch at The Bonifacio Room and IQOS Lounge of The Manila House, BGC. Over delicious food and drinks, lively conversations revolving around ZYN’s ambitious vision echoed across the rustic hall.
As ZYN continues to build a future of smoke-free Nicotine products, it’s also cultivating meaningful relationships. ZYN Socials was just the beginning. More exciting experiences and collaborations are on the horizon, all aimed at amplifying ZYN’s story and impact across the country.

ZYN’s newest flavors evoke happy moments – recalling sensations that are as vivid as they are beautiful. The launch event was all about that—melding the senses we feel with those picture perfect nights.
President of PMFTC, Inc. Gijs de Best says it best, “ZYN is revolutionizing enjoyment for legal age nicotine users with the introduction of these new exciting variants, Fresh Breeze, Dark Purple, and Espressino; ensuring that every legal age nicotine user is given the chance to find their ZYN, choose their own path and make the most out of every moment.”
GOVERNMENT WARNING: This product is harmful and contains nicotine which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.
It’s your moment to savor, your experience to own. Elevate it with the bold, flavorful spark of ZYN’s nicotine pouches.
Pick your pouch at ZYN’s website, any IQOS store, and your nearest major convenience store
Photos and Featured Image: ZYN
GOVERNMENT WARNING: This product is harmful and contains nicotine which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.