There’s a moment in the life of a jewelry maison when creative courage meets technical possibility and something entirely new emerges. For BVLGARI, that moment arrives with Eclettica—a release that gathers 160 high jewelry creations, timepieces, and handbags.
The name says it all. Eclettica embraces the art of drawing from diverse inspirations that span centuries and continents.
Rome Reframed
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Lucia Silvestri, the maison’s Jewelry Creative Director, describes this as BVLGARI’s most complete and authentic expression to date. She speaks of “artsmanship”—a term capturing the synergy created when artistic intuition is brought to life by exceptional craftsmanship.
In practice, this means looking to sculpture for volume and the way light moves across a surface. It involves approaching gemstones with a painter’s eye for arrangement and color, while borrowing architecture’s sense of proportion and rhythm. The disciplines intertwine, each contributing something essential to the whole.
To mark the occasion, BVLGARI welcomed an international constellation of brand ambassadors. Anne Hathaway, Pia Wurtzbach-Jauncey, Priyanka Chopra, Dua Lipa, Kim Ji Won, and Liu Yu Fei attended, each wearing pieces from the house. Their presence emphasized the collection’s reach across cultures.
With Eclettica, BVLGARI ventures beyond the traditional boundaries of high jewelry. There is no single style here, no prescribed way of understanding beauty. Instead, there is an invitation to appreciate the richness that emerges when art, culture, and history mingle freely.
Photos: BVLGARI
Frequently Asked Questions
BVLGARI Eclettica is the Italian maison’s high jewelry collection comprising 160 creations across jewels, timepieces, and handbags. The collection draws from diverse artistic disciplines — sculpture, painting, and architecture — and is described by Jewelry Creative Director Lucia Silvestri as BVLGARI’s most complete and authentic creative expression to date.
BVLGARI welcomed an international group of brand ambassadors to the Eclettica launch, including Anne Hathaway, Dua Lipa, Priyanka Chopra, Kim Ji Won, Liu Yu Fei, and Filipina ambassador Pia Wurtzbach-Jauncey. Each attended wearing pieces from the new collection, underscoring the line’s cross-cultural reach.
Eclettica is the Italian word for eclectic, chosen to reflect the collection’s philosophy of drawing freely from centuries of artistic and cultural influence. Rather than adhering to a single aesthetic, the collection brings together references from sculpture, painting, and architecture — a deliberate departure from the conventions of traditional high jewelry.
Artsmanship is a term used by BVLGARI Jewelry Creative Director Lucia Silvestri to describe the synthesis of artistic intuition and exceptional craftsmanship that defines the Eclettica collection. It reflects the maison’s approach of treating jewelry-making as an intersection of fine art disciplines — where the instincts of a sculptor, painter, and architect inform the creation of each piece.
Pia Wurtzbach-Jauncey serves as a BVLGARI brand ambassador and attended the launch of the Eclettica high jewelry collection alongside fellow ambassadors Anne Hathaway, Dua Lipa, Priyanka Chopra, Kim Ji Won, and Liu Yu Fei. Her inclusion in the international ambassador roster reflects BVLGARI’s presence and influence across the Southeast Asian market.
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