BVLGARI Unveils Its Most Ambitious Collection Yet

There’s a moment in the life of a jewelry maison when creative courage meets technical possibility and something entirely new emerges. For BVLGARI, that moment arrives with Eclettica—a release that gathers 160 high jewelry creations, timepieces, and handbags.

The name says it all. Eclettica embraces the art of drawing from diverse inspirations that span centuries and continents. 

Rome Reframed

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Lucia Silvestri, the maison’s Jewelry Creative Director, describes this as BVLGARI’s most complete and authentic expression to date. She speaks of “artsmanship”—a term capturing the synergy created when artistic intuition is brought to life by exceptional craftsmanship.

In practice, this means looking to sculpture for volume and the way light moves across a surface. It involves approaching gemstones with a painter’s eye for arrangement and color, while borrowing architecture’s sense of proportion and rhythm. The disciplines intertwine, each contributing something essential to the whole.

To mark the occasion, BVLGARI welcomed an international constellation of brand ambassadors. Anne Hathaway, Pia Wurtzbach-Jauncey, Priyanka Chopra, Dua Lipa, Kim Ji Won, and Liu Yu Fei attended, each wearing pieces from the house. Their presence emphasized the collection’s reach across cultures.

With Eclettica, BVLGARI ventures beyond the traditional boundaries of high jewelry. There is no single style here, no prescribed way of understanding beauty. Instead, there is an invitation to appreciate the richness that emerges when art, culture, and history mingle freely.

Photos: BVLGARI