Recommended Video
Since announcing her engagement, RichTok queen Becca Bloom has been building anticipation for her luxe wedding on social media. From hopping on a plane to Paris in search of the perfect wedding shoes to unveiling her custom invitations, she brought her followers along every step of the way.
And by August 28, her wedding day has arrived—a culmination of her preparations and the start of her new chapter with her husband, held at Villa Balbiano in Lake Como, one of the most sought-after wedding destinations.
RELATED: RichTok Royalty: Meet Becca Bloom, the It Girl of Your Feed
The Blooming Bride
The Silicon Valley heiress stepped into her new chapter in a custom Oscar de la Renta gown and veil, embroidered with laser-cut peonies—Bloom’s favorite flowers, and the flowers that reminded her of her childhood home. The peonies—often regarded as China’s national flower—paid tribute to the bride’s heritage, symbolizing beauty, prosperity, and honor.
Interestingly, followers may have already caught a glimpse of the gown back in January, when Bloom shared a TikTok featuring her ‘rejected’ options, including a near-identical Oscar de la Renta creation.
Bloom paired her gown with Christian Louboutin ballet heels—an homage to the many hours and years she dedicated to the ballet studios as a child. And to honor her family’s long history with Van Cleef & Arpels, she chose the Folie des Prés collection, complete with the necklace, earrings, and ring—high jewelry pieces that were timeless and very much Becca Bloom.
She finished her bridal look with an au naturel Lancôme makeup look, highlighting her eyes and soft, glossy pink lips.
A Glass Vision
For the rose-filled reception, the newlywed bride changed into a blush-toned Oscar de la Renta gown from the Spring 2025 runway. The dress, adorned with mirrored panels and roses, perfectly complemented both the bride and the floral motif of the evening. She kept her ballet heels, a way to connect her ballerina past to her first dance with her husband, David Pownall.
Though this intimate celebration was only the first of two, every detail was intentional—the Van Cleef & Arpels jewels, the laser-cut peonies on her gown, even the wedding cake she and David made together. More than a lavish event, Bloom’s nuptials doubled as a cultural, personal, and fashion statement. In the end, the celebration cemented what her followers already knew: her love story, much like her style, is destined to set the standard for modern luxury.
Featured Image and Photos: BECCA BLOOM (via instagram), JOSE VILLA
Latest Posts
Latest Issue
