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Glamour and Discovery Took the Spotlight at Rustan’s Beauty Addict 2026

In an afternoon inspired by Hollywood glitz, Rustan’s Beauty Addict put beauty, confidence, and discovery into the spotlight along with exclusive rewards.

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Rustan’s Beauty Addict 2026: Spotlight took on Hollywood glamour for its 14th anniversary—bringing together beauty lovers for a celebration of discovery, indulgence, and of experiencing the latest in beauty. This particular anniversary signals a glamorous new chapter, inviting guests to step onto the and celebrate beauty under the spotlight. Just like the stars on the red carpet, the theme was chosen to mirror how beauty empowers every individual to feel seen and celebrated, and be confident. 

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Rustan’s Makati’s entrance just got grander during Rustan’s Beauty Addict 2026

Just like the most glamorous awards nights and the sophisticated drama of the Met Gala, the celebration transformed Rustan’s into a world where reigned and where every detail demanded the spotlight. Think grand entrance reserved for the brightest stars, marquee arches all aglow for a premiere, editorial styling worthy of a cover shoot, and luxe lighting that brought out the best in everyone. All these, complemented by touches of jazz club charm, champagne celebrations, and modern speakeasy elegance—a setting where beauty wasn’t just celebrated, it was directed. 

From a familiar lobby to a glamorous beauty moment, the space was transformed into an entrance that made every arrival feel a little more special.

Where Beauty Took Center Stage

The Rustan’s Beauty Addict 2026: Spotlight experience began the moment the guests—aptly called beauty addicts—arrived. Welcomed by the staircase, they made their entrance before stepping into a photo installation built to place them center stage. Designed as an immersive red carpet moment,  it let guests capture their own star turn and become part of the campaign itself—surrounded by the drama, lighting, and glamour of a high-wattage Hollywood function.

ANY Time OR ANY ANGLE wAS an opportunity to strike a pose and enjoy the spotlight

For those who missed the main event, the journey continues across select Rustan’s stores with the Beauty Pop Up. This compact yet immersive installation brought the Spotlight concept to life through a four-sided setup inspired by a glamorous Hollywood beauty campaign. Each side offered a new touchpoint: a mirror photo experience for their own close-up, campaign visuals to set the scene, exclusive offers to explore, and the featured Beauty Addict giveaway to take home. 

La Prairie and Maison Francis Kurkdjian upped their GAME BY GOING BEYOND THEIR respective skincare and fragrance games. THE flower BAR and photo booth MADE THE EVEN SPECIAL.

To round out the journey, guests toasted to the experience with Golden Pour—a collaboration with Philippine Wine Merchants that served signature cocktails crafted to echo the occasion’s elegance. With every sip, the cinematic atmosphere lingered, turning the celebration into a full sensory moment from entrance to final toast.

The Spotlight was made even more luminous by the presence of icons who live and breathe the modern glamour. Style setters Camille Co, Angelique Manto, and Claudia Barretto each graced the event with their distinct take on beauty and self-expression. From Camille’s effortless sophistication, to Angelique’s editorial edge, to Claudia’s fresh take on classic glamour, their signature sensibilities didn’t just complement the theme—they defined it. Their presence added a tangible layer of elegance and authenticity, showing guests that the real spotlight belongs to confidence, individuality, and personal style.

A Celebration that Extends Beyond the Party

The celebration continues throughout Beauty Month, with even more rewards and surprises for Beauty Addict members.

The rewards continue until September 30, with Beauty Addict members earning x5 Beauty Addict points when they purchase at least ₱1,000 worth of products and services at Rustan’s Beauty Source.

For Beauty Addict members looking to elevate their beauty haul, the “Beauty Addict: Starlet’s Secret” GWP promo offers one complimentary M·A·Cximal Silky Matte Lipstick with a exclusive custom lipstick case for a minimum purchase of ₱25,000 at Rustan’s Beauty Source. Members can choose from four best-selling shades: Velvet Teddy, Taupe, Mehr, and Chili. The promo is valid until October 31, while supplies last.

And for those dreaming of taking the Hollywood experience even further, Beauty Addict 2026 offers a getaway worthy of the spotlight.

Until November 30, the Beauty Addict: LA Lights Raffle promo gives Beauty Addict members one e-raffle entry for every ₱5,000 spent at Rustan’s Beauty Source, for a chance to win a four-day, three-night getaway for two to Los Angeles, California, complete with a stay at a five-star luxury hotel and roundtrip business-class flights.

Hermes served analog love through a portrait station that guests truly appreciated

From struts to beauty counter hauls, Rustan’s Beauty Addict 2026: Spotlight served glamour, discovery, and pure indulgence. The main event may have ended, but don’t worry—the spotlight’s still on all Beauty Month long, with more ways for Beauty Addict members to discover, shop, and play with their favorites.


Visit Rustan’s The Beauty Source at Rustan’s Makati, Shangri-La, Alabang, Gateway, Ayala Cebu, and NUSTAR Cebu to experience the spotlight all Beauty Month.


Photos courtesy of RUSTAN’S THE BEAUTY SOURCE, Additional Reporting by OWEN MADDELA

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