Meet The Women Powering Digicon 2026’s Age Of Collaboration

Digital moves like city traffic: fast, loud, and occasionally allergic to coordination. One platform updates, another breaks. One trend peaks, another disappears mid-scroll. In that kind of chaos, collaboration stops being a nice-to-have and starts becoming the flex.

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That’s the energy behind DigiCon 2026, officially launched by the Digital Marketing Association of the Philippines (DMAP) with the theme Interoperability: Welcome to the Age of Collaboration. Now in its 11th year, DigiCon returns at the Manila Marriott Hotel on October 15 and 16, bringing marketing, tech, and creative culture into one room for two days of ideas that actually move. 

DigiCon is widely recognized as the premier, biggest, and most diverse local digital marketing conference in the industry. And this year, the room is being co-designed by women who know how to make things connect: teams, platforms, communities, and yes, careers.

The Women Setting the Tone

If DigiCon 2026 has a heartbeat, it’s Shayne Madamba (IXM), serving as Co-Chair and Impact Track Lead, guiding the conference’s vision, strategies, and priorities. Her Impact lens is razor-sharp: culture moves faster than campaigns, and the stories that land will not come from ads alone. They’ll come from brands, creators, and communities building something true together. 

With over two decades in advertising, Madamba’s expertise spans omnichannel planning, people-centric strategy, product innovation, business growth, and performance marketing. She’s a multi-awarded industry leader recognized by Campaign Asia (including “40 Under 40” and “Women to Watch”), and a sought-after educator—serving as a regular SME and program chair for digital certification programs while also lecturing at the University of the Philippines Diliman.

Then there’s Pam Sulit (Splash), Partnerships and Sponsorships Lead, the woman turning “collaboration” from a concept into an ecosystem, pulling in the alliances that make a conference feel like a whole industry moment.

A seasoned marketing leader and growth strategist with over two decades of experience, Sulit has built category-leading brands across local and international markets—from leading brand-building work at San Miguel Corporation to spearheading relaunches in Vietnam that strengthened market penetration and brand equity. Now as Vice President of Marketing at Splash Corporation, she drives strategy, innovation, and integrated execution for powerhouse personal care brands like SkinWhite, Maxi-Peel, and Vitress—bringing a sharp blend of consumer insight, commercial instinct, and culturally resonant storytelling to every partnership she builds.

The Tracks That Upgrade You

DigiCon has always been part conference, part career refresh, convening the country’s top decision-makers, brand marketers, creatives and creators, and technology leaders. This year’s structure makes it easier to choose your adventure, with five tracks designed to meet you where you are, then take you further. 

On the women-led front:

Denise Haak (RS2 APAC) heads Immersive, focused on seamless collaborative experiences, where technology and systems work together to reduce friction and elevate the human experience behind brands and platforms.

A visionary entrepreneur and former Agency Lead at Google Philippines, Haak is now Managing Director of RS2 APAC, leading growth and partnerships for a global payments infrastructure platform that supports banks, fintechs, and payment ecosystems at scale. A past DMAP President and seasoned DigiCon chair, she’s known for bridging creative technology with human-centered design—and for turning complex systems into experiences people actually want to use.

On the other hand, Pat Del Castillo (Viber) leads Interactive, and the vibe is clear: Create, Play, Collaborate. Think workshops and hot-topic rooms where you learn by doing, not just listening.

With 15+ years across Yahoo, Outbrain, Meta, Apple, and now Viber, Del Castillo brings deep experience in scaling platforms, building partnerships, and steering digital transformation across the Philippines and APAC. Today, she helps enterprises unlock growth through AI, conversational commerce, and responsible innovation—grounded in a belief that technology should empower people, not replace them.

Meanwhile, the full lineup of track leads rounds out with Innovation and Integrated, because interoperability is not a buzzword if the work actually connects. Because one big event is never enough, DMAP is also introducing DigiConX, pop-ups leading to the main conference. Nikki Sunga (BBDO) helps drive the programming, giving the lead-up real momentum. 

A globally recognized creative leader, Sunga has steered award-winning work for brands like PepsiCo, MARS, the Department of Tourism Philippines, and Unilever, while representing the Philippines on international stages such as Cannes Lions Young Lions and Spikes Asia. She continues to shape the industry as a juror (including Cannes Lions 2025), a See It Be It alumna, and a mentor to rising talent—now sharpening the business side of her craft through a Creative MBA with Cannes Lions.

And yes, early bird registration is already in play, along with partnership opportunities for brands ready to be part of the conversation.  DigiCon 2026 isn’t just about upgrading what you know. It’s about upgrading how you move: with better people, better ideas, and women-led rooms. And if the age of collaboration has taught us anything, it’s that inspiration is contagious. Who is the woman in digital you’re most inspired by right now?

Visit digicon.com.ph or email [email protected] for more information.

Photos and Featured Image: DMAP

Micah Angeles

Copywriter

Micah Elijah Angeles is a Copywriter at MEGA Asia, where she creates performance-led copy across digital and print platforms. Her work spans beauty, fashion, lifestyle, entertainment, and branded editorial storytelling, with experience in feature writing, interviews, content research, SEO, and social media content.

Before joining MEGA, she worked as a Content Marketing Writer, producing blogs, newsletters, social media copy, and other marketing materials while helping brands strengthen their digital presence. She earned her Bachelor’s Degree in Business Administration major in Marketing Management from the University of Santo Tomas, where she was a Dean’s Lister.

Drawn to fashion, beauty, celebrity culture, and internet trends, she brings curiosity and a keen eye for detail to every story she tells.

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