6 Beauty Propaganda Influencers Are Falling For—And Why You Should Too

From brown mascaras and blush overload to Botox transparency and effortless skin tints, these beauty trends are what influencers have fallen for, and will most likely fall for again.

By Moira Del Rosario May 29, 2025

1. Sleeping Early is the New Beauty Ritual

You can have the most expensive eye cream in the world and have mastered the best makeup techniques to hide your eyebags, but none of them will ever beat the classic 8-hour sleep. Improved circulation, a youthful complexion, increased collagen production, and hormone regulation that keeps breakouts at bay—there’s a reason “beauty sleep” was coined, and it’s not just to mimic The Sleeping Beauty.

2. When It Comes to Lashes, Brown is the New Black

Black mascara has long been the norm, ensuring eyes pop with bold, black lashes. But bold isn’t always what the people want. Makeup users have turned to brown mascara, loving the subtlety of it. Softer and more natural, many have been using this for everyday wear, while the black mascara has been bumped to dramatic, evening looks.

Julia Barretto's soft eyes with brown mascara. Makeup by Jelly Eugenio — ^{Julia Barretto’s soft eyes with brown mascara. Makeup by Jelly Eugenio}

3. Blush Blindness is a Good Thing

Take it from Sabrina Carpenter—and the insane amount of blush she applies. Sure, you can spot her blush from miles away, and while it’s made some people more conscious of how much blush they apply, it’s never that serious. The great thing about applying too much blush is that you never have to reapply. You stay effortlessly flushed and fresh from morning to night.

^{Sabrina Carpenter, who popularized blush overload}

4. Your Natural Hair Color Makes You Glow

It’s only natural for us to follow the latest trends, from Heart Evangelista’s cherry violet hair to Rosé’s platinum blonde locks. But between hair treatments, color appointments, and outgrown balayages, the color we’re born with makes us glow. For many, their natural hair color creates harmony with their features, framing the face like a breathtaking painting.

^{Your natural hair color is a great starting point}

5. Skin Tint Wins Over Full Coverage

With the rise of skin tints in the market, especially in a humid climate, it now reigns superior over foundation. While they don’t beat the latter’s coverage, the former’s lightweight consistency makes up for it. Whether you’re running errands or going to work, the skin tint has become the go-to base for makeup users—and understandably so.

Skin tint is the makeup user's ideal base for everyday wear — ^{Skin tint is the makeup user’s ideal base for everyday wear}

6. Botox and Fillers Done in Moderation Are Great

Gone are the days when Botox was considered taboo, keeping “unnatural” beauty features a secret. In modern times, many have become open about their procedures. Creators and influencers have shared with their audience the process, helping to break the stigma around them. From lip fillers to nose jobs, as long as procedures are done in moderation, you won’t face judgment for simply looking your best.

Nothing wrong with a little enhancements, as long as it's in moderation — ^{Nothing wrong with a little enhancements, as long as it’s in moderation}

At the end of the day, beauty trends—propaganda or not—will always come and go. Whether it’s blush overload or finally booking that dream lip filler appointment, take what resonates with you. The best beauty choice is the one that makes you feel your best.

Featured Image and Photos: JELLY EUGENIO, SABRINA CARPENTER (via Instagram), MEGA ARCHIVES