When they said beauty is all about self-expression, London Fashion Week took the reins. For Spring-Summer 2027, beauty took romance and added a dose of maximalism—a fitting statement for a fashion week known for its youth-driven spirit and willingness to experiment.
RELATED: NYFW S/S27 Beauty Report: Let’s Have A Kiki
Florals for Spring?
Florals and botanicals may belong in the soil or stitched onto fabric, but who’s to say they don’t belong on our faces? Simone Rocha found another way to incorporate florals into beauty with beaded brows. Meanwhile, at Chopova Lowena, leaves and florals were placed directly onto the models’ cheeks—a beautiful reminder that the face, too, can be a canvas for art.
When a Pop Isn’t Enough
We’ve come to understand a “pop of color” as a burst of vibrance against an otherwise neutral look, a la Burberry. But even the label is warping our understanding of the phrase, with orange and even periwinkle lips making their way onto the runway. Annie’s Ibiza followed suit with a glossy red pout.
At Harris Reed, however, the idea of a pop of color—and the concept of blush blindness—was taken to the next, blinding level. Dazzling highlighter swept across the cheeks and temples, creating a look that was impossible to look away from.
Love Is in the Hair
Romance has also found its way into London’s hair looks, from lovely coils to elaborate braids. Case in point: Yuhan Ao, whose romantic coils wrapped around the head like a soft, sculptural halo. On the other hand, Erdem, Chopova Lowena, and Annie’s Ibiza pushed the braid agenda in different directions: two braids resting on the shoulders and wrapped in twine, a single braid cascading down the back with textured flyaways, and Victorian-inspired braided lengths.
The Gleam Game
There’s nothing more maximalist and experimental than a glimmering sheen of metallic. Take Alexander McQueen’s sharp, flowing architectural hair, layered with glittering metallics, or go all the way à la Chopova Lowena, where glitter covered nearly every square inch of skin.
Is clean beauty dead? Perhaps. But if London Fashion Week is any indication, it’s signaling its leave of absence from the beauty conversation—and announcing a shift toward something wilder. This season, beauty is making room for both romance and maximalism, with experimentation at the center of it all.
Featured Image and Photos: HARRIS REED, LAUREN REYNOLDS, SIMONE ROCHA, YUHAN AO, ALEXANDER MCQUEEN, KEVIN MURPHY, ANNIE’S IBIZA, GO RUNWAY, SAM MCKNIGHT (via Instagram)
Frequently Asked Questions
LFW S/S27 beauty trends include florals placed directly on the skin, bold non-traditional lip colors, romantic braids and coils, and heavy use of metallics and glitter, all leaning maximalist and experimental.
Simone Rocha incorporated florals into beauty through beaded brows, turning a botanical motif into a wearable eyebrow embellishment for her LFW S/S27 show.
Orange and periwinkle lips stood out at Burberry, while Annie’s Ibiza opted for a glossy red pout, pushing beyond the traditional “pop of color” concept.
Romantic hair trends included Yuhan Ao’s soft, sculptural coils and braid variations at Erdem, Chopova Lowena, and Annie’s Ibiza, ranging from twine-wrapped braids to Victorian-inspired braided lengths.
Alexander McQueen featured sharp, architectural hair layered with glittering metallics, while Chopova Lowena covered nearly the entire face and skin in glitter for a fully maximalist look.
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