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Power comes in many hues, and lipstick has long been one of its most vivid markers. Worn in protest, celebration, or simply as a form of self-expression, each shade carries meaning that transcends fleeting trends.
In celebration of Lipstick Month, Avon builds on this legacy with the introduction of 10 new shades to its best-selling Ultra Creamy and Ultra Matte collections. Let’s take a closer look at how each one honors the colors that have defined generations, and how they reflect the evolving ways women wear their power.
Power Red
No other lipstick shade carries the same historical significance as red. Whether a symbol of royalty, a showcase of wartime patriotism, or an old Hollywood glamour staple, each iteration of this shade serves as a bold statement.
Red continues to evolve with the times and the women who wear it—as reflected in the Avon Ultra Creamy in Dirty Red. This muted shade is perfect for those who embrace a quiet kind of power.
Brick by Brick
A quintessential fall color, the use of terracotta in makeup dates back to ancient times. In fact, the world’s oldest lipstick—found in Southern Iran—takes on this earthy hue. It continues to be popular for its ability to complement a wide range of skin tones.
In the Philippines, morena icons are often seen wearing this shade. This includes Avon brand ambassador Maymay Entrata, who wears the Ultra Matte in Terracotta Rogue.
Rose to Fame
If there was one thing the 1980s didn’t shy away from, it’s color. Bright pinks, fuchsias, and magentas were defining trends—reflecting the playfulness and youthful spirit of the decade.
While going for these tones may seem intimidating, there are actually plenty of wearable shades for you to choose from. For those who prefer satin finishes, we recommend the Ultra Creamy in Country Rose and Pink Dream. For the matte girlies, go for Ravishing Rose.
Mauve Over
With the turn of the decade, beauty girls began to step away from vivid pinks in favor of its much more muted cousin: mauve. A blend of red, pink, purple, and nude, it’s the perfect shade for those who want a subtle pop of color.
This universally-flattering shade is a great addition to every modern beauty girl’s makeup collection. Try out the Avon Ultra Creamy in Toasted Rose and Ultra Matte in Maiden Mauve.
All About That Beige
Long before the Kardashians made nudes their signature lip, 90s supermodels were the ones turning heads with this shade. With its effortlessly chic vibe, it has since become an it girl staple—as seen on local celebs like Kyline Alcantara.
For a fresh spin on this classic, we recommend the Avon Ultra Creamy in Cinnamon Vibe or the Ultra Matte in Lush Cocoa.
A Pop of Punk
Angelina Jolie as Lisa Rowe in Girl, Interrupted had everyone on a chokehold. What made her more iconic was the grayish-beige lipstick she wore—a nod to grunge, emo, and other subversive subcultures popular at the time.
While gray continues to be popular in alt makeup looks, we’ve also seen its rise in Korean makeup as a way to neutralize the natural lip color. However you use this shade, the Ultra Matte in Smokey Brown is definitely worth adding to your collection.
Throughout each trend, Avon remains your most trusted and accessible companion in your beauty explorations. And with the superior comfort, nourishing formula, and vibrant color payoff of the Ultra Lipstick, Avon continues to empower you to express your power in every hue, every color.
Express your power while keeping your lips nourished all day with the Avon Ultra Creamy and Ultra Matte. Shop the new shades through your nearest Avon Representative, online via Shopee, Lazada, TikTok Shop, and in-store at Watsons and SM Beauty. For more info, visit Avon’s official website, and Facebook and Instagram pages
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