Pride and Beyond: LGBTQIA+ and Asian-Owned Beauty Brands to Support

Not all beauty is built for belonging. Some of it’s made for survival, for softness under pressure, for that middle ground where identity gets negotiated daily. That’s the space these queer and Asian-owned brands come from—and it’s why their work resonates deeper. Pride Month might finally have the language for it, but these founders were fluent long before the rest of us caught up. Here are some beauty brands to support this Pride—and every day after.

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Patrick Ta Beauty by Patrick Ta

The world of Patrick Ta is one of high cheekbones, low whispers, and faces lit like film stills. His Vietnamese-American roots shape a kind of face that looks polished, powerful, and deeply intentional. Every product feelsl ike quiet luxury, from blush compacts to velvet formulas that all wear too well.

Vice Cosmetics by Vice Ganda

Vice Cosmetics is like your loud cousin at the family reunion—confident, unfiltered, yet somehow always right. Built by television icon Vice Ganda, it delivers bold color and complexion at prices that don’t talk down to anyone. It’s beauty for the masa: punchlines and pigment in equal measure.

ONE/SIZE by Patrick Starrr

ONE/SIZE was built for the full-beat lovers. Created by Filipino-American beauty creator Patrick Starrr, it serves theatrical payoff with real-life wear. With cult-favorites like the pink-bathed setting spray and setting powder, ONE/SIZE is for those who cry, sweat, laugh, and stay beat through it all.

Issy by Joel Andrade

Issy is modern Filipino beauty that resists the impulse to explain itself. With co-founder and Chief Creative Officer Joel Andrade at the helm, hero products like the Active Skin Tint and painfully shimmery eyeshadow singles are so quietly pointed that they’re more than enough to speak for the brand’s unique point of view.

Allies of Skin by Nicolas Travis

Allies of Skin does us a favor by skipping the gimmicks and getting straight to the point. Singaporean founder Nicolas Travis built the brand on performance, not posturing: skincare products that do both the work and the talking. The formulas are clinical, the results are loud, and the luxury lies in how little it needs to explain itself.

Photos: PATRICK TA BEAUTY, MIGUEL ALOMAJAN, JESSE TAM, JOEL ANDRADE, ALLIES OF SKIN