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This Cult-Favorite European Brand Is Reinventing Hair Care

Hair care just got an upgrade for Filipinos looking to revive dull, lifeless locks.

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Anti-breakage treatments, scalp purifiers, color balancers, curl enhancers, and long-lasting styling essentials—Urban Care has officially arrived in the Philippines, ready to tackle every Filipino hair concern. The Turkish cult-favorite is raising the bar with targeted, science-backed solutions. Known for its vegan, sulfate-free, and paraben-free formulas, it marries natural ingredients with innovation for beauty without compromise.

With its debut in the Philippines, Urban Care arrives as a dependable, all-hair-type-friendly brand poised to become a go-to for mindful beauty routines.

Tea Tree Oil & Keratin
Tea Tree Oil & Keratin

RELATED: Hair Oil: Scalp’s Best Friend or Hair Loss Inducer?

Stronger Strands

Urban Care’s Argan Oil & Keratin Series targets fragile, brittle hair prone to breakage and split ends. Its argan oil serum and leave-in conditioner even carry UV protection for good measure. When stress leads to hair loss, the Biotin & Keratin Series and Expert Biotin & Caffeine Series step in—preventing hair fall, with the latter even stimulating new growth.

Biotin & Keratin Series
Biotin & Keratin Series
Expert Biotin & Caffeine Series
Expert Biotin & Caffeine Series

Scalp Reset

A healthy scalp is essential for hair growth, and Urban Care’s Expert Apple Cider Series purifies the scalp, while the Tea Tree Oil & Keratin tackles dandruff. For colored hair, the Purple Series offers color-balancing care in a bottle.

Purple Series
Purple Series
Expert Apple Cider Series
Expert Apple Cider Series

Full-Volume Styling

For women with curly hair, the Hibiscus & Shea Butter Series enhances curls while fighting frizz. An expert on both hair strengthening and extra volumizing, the Pink Grapefruit & Ginger Series promises to give the best of both worlds in hair care. And finally, Urban Care ensures long-lasting and creative hairstyles with its Style Guide Products—guaranteed to be turning heads from morning to night.

Hibiscus & Shea Butter Series
Hibiscus & Shea Butter Series
Style Guide Products
Style Guide Products

Whatever your hair concern, Urban Care has you covered—so you can finally leave bad hair days behind.


Follow Urban Care on Facebook, Instagram, and TikTok to discover more—and get your hands on their hair care must-haves.

Featured Image and Photos: URBAN CARE

Moira Del Rosario

Moira Del Rosario

Digital Content Writer

Once immersed in fictional writing at UP Diliman, Moira del Rosario eventually traded imagined worlds for the fast-paced landscape of digital media as a Digital Content Writer for MEGA Asia, covering women’s stories across the region alongside the latest in beauty.

They spotlight women shaping culture today through profiles, exclusive features, and roundups on Asian representation at global fashion events. They also write about beauty through a growing lens—covering makeup, skincare, wellness, nails, and fragrance with curiosity and a strong eye for emerging trends.

Having worked in digital media for years, Moira is drawn to stories that beg to be unraveled—from the ever-changing landscape of pop culture and the inner workings of beauty to queer voices that deserve to be seen, celebrated, and championed.

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