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Some call her mother, but perhaps the term queen is more befitting. Throughout every venture, Nadine Lustre has moved freely, unapologetically, and with confidence. And she brought that same kind of energy at the launch of Cream Silk’s newest breakthrough—turning the volume up as she danced along to tunes from Dia Mate, Zae, Ena Mori, DJs Lui and Butta B, OPM hitmaker Maki, and an exclusive performance from drag superstar Arizona Brandy.

But in a gathering that pulsed with loud, vibrant energy and larger-than-life personalities, it was somehow beautiful, voluminous hair that did all the talking. Big, bold, free—much like Lustre and the other queens present. And their secret to achieving just that is actually a lot simpler than you might think.


The Let-Downs of Hair
If you’ve felt like no matter what you do, your hair still looks and feels dry, frizzy, and lifeless, do not worry. As we’ve come to learn, this is a common issue, especially in our humid climate.

Humidity actually draws moisture out of the hair. This not only causes dryness, but also causes the surface of the hair to swell up and appear frizzy. Some of you may have tried to compensate for that by using excessive moisture-replenishing products or splurging on salon treatments. However, these kinds of heavy formulas have the tendency to weigh down the hair. They can also cause product build-up, which causes dullness and at worst, damage. Using hot tools to bring back life to your hair only exacerbates these concerns.


Volume Up
Like the perfect tune, the right hair care products require a balanced formula. And the newly introduced Cream Silk Hydration and Volume Salon Renewal Mask gives you just that.

This lightweight treatment mask takes hydration to the next level, with 10X hydrating power and 100% more volume lift and softness than existing hair masks in the market. And you can actually tell the difference from the instant you scoop it up to the moment your hair dries down.
Unlike the paste-like consistency of other products, it has a watery, skincare-like texture. It glides on effortlessly across damp hair—easily detangling it without feeling heavy. Once dry, the hair feels impossibly soft, light, and healthy.
The secret lies in its formula, which feature’s Cream Silk’s signature Hya-Silk Volume Complex. It contains Hyaluronic Acid, a skincare active that helps retain moisture—effectively combatting dryness. It also has Hydrolyzed Silk, a type of protein that penetrates deep into the hair to help rebuild keratin. This effectively repairs damage and keeps the hair bouncy. Lastly, it has Glycerin which effectively draws water to itself to hydrate the hair strands from within.
This powerful combination repairs from the outside in—giving you the best of both worlds: deep hydration and lift for a beautiful, smooth hair, without going to the salon.

There’s a reason why the hair is considered a woman’s crowning glory; it speaks volumes about who you are and what you can do. Do not let it be the thing that holds you back. Take it from Lustre, and the many other queens who continue to move with confidence—with the help of the right products and beautiful hair that flows with them, and now, you too.
Follow @creamsilkph for more info.
Photos and Featured Image: CREAM SILK
