Gone are the days when brows were simply brushed and filled in. The clean girl movement brought feathered and laminated brows into the spotlight, but beauty has since taken a bolder turn. From shaving them off entirely to decorating them with rhinestones, people are treating their brows less like a beauty box to check off and more like another canvas for self-expression.
RELATED: LFW S/S27 Beauty Report: Maximalism, Experimentation, and a Touch of Romance
The Clean Girl Staple: Feathered Brows
“Less is more” has long been the clean girl’s favorite beauty ethos. For feathered brows, the technique is as simple as brushing the hairs upward and setting them in place with brow gel—an easy way to groom already-full brows while keeping their natural shape intact. For an even more no-budge effect, brow lamination takes it a step further, setting the hairs flat against the brow bone for that brushed-up, sculpted finish.
The Rebel: Shaved Brows
If brow slits have become a familiar form of brow experimentation, some are taking the commitment even further and shaving their brows off entirely. While certainly a bold decision, going browless gives you a blank canvas to redraw your arches however you please—from a completely different shape to an unexpected color.
The Versatile: Bleached Brows
Think of bleached brows as the toned-down cousin of shaving them off. By lightening the hairs until they almost disappear, you get the illusion of a bare brow while keeping your natural hairs intact. More importantly, the look creates a blank canvas for experimenting with makeup, shape, and color. Take it from KATSEYE’s Daniela, who wears bleached brows with plenty of fierceness.
The Bold: Dyed Brows
What’s the fun in sticking to your natural hair color? Brows can get the same pop-of-color treatment as the rest of your beauty look—think red, blue, green, yellow, or orange. The effect is even more striking when paired with an equally creative eye look, turning your brows into part of the overall makeup statement rather than simply framing it.
The Shining: Bedazzled Brows
When in doubt, add some shine. Sequins, rhinestones, and gems can be placed along the brow line to create a little—or a lot—of sparkle. It’s an easy way to take an otherwise familiar brow shape into full-on beauty fantasy territory.
The Stylish: Beaded Brows
Take inspiration from the Spring-Summer 2027 runways, where Simone Rocha pushed maximalism into beauty territory. On the models, makeup artist Thomas de Kluyver added beads to the face in delicate, floral-inspired arrangements. Extending that idea to the brows is certainly one way to dress them up—and give your beauty look an unexpected second glance.
Beauty is shifting toward something bolder, and perhaps that’s a sign for us to get a little more creative with the way we express ourselves. Brows may be the frame that keeps a beauty look balanced, but that doesn’t mean they have to stay within the lines. Like any other beauty choice, these looks can be washed, shaved, bleached, colored, or simply brushed away when you’re ready for something more natural.
Play away!
Featured Image and Photos: SOPHIA SINOT, DANIELA AVANZINI, SIMONE ROCHA, CHAPPELL ROAN, NINA PARK (via Instagram)
Frequently Asked Questions
Feathered brows are achieved by brushing the brow hairs upward and setting them with brow gel, or with brow lamination, which sets the hairs flat against the brow bone for a more sculpted, brushed-up finish.
Shaved brows remove the eyebrow hair entirely for a blank canvas to redraw new shapes, while bleached brows lighten the natural hair until it nearly disappears, keeping the hair intact while creating a similar bare-brow illusion.
Zara Larsson wore bedazzled brows, with sequins, rhinestones, and gems placed along the brow line for a sparkly, beauty-fantasy effect.
Beaded brows draw inspiration from Simone Rocha’s Spring-Summer 2027 runway show at London Fashion Week, where makeup artist Thomas de Kluyver added floral-inspired beaded arrangements to models’ faces.
Yes. According to the article, bold brow looks like dyed, bleached, or bedazzled brows can be washed off, shaved, or simply brushed away whenever someone wants to return to a more natural look.
