LOEWE’s Playfully Stylish Birthday Party Comes as a Capsule Collection

Who says turning 180 has to be a dull affair? LOEWE celebrates the milestone with a capsule collection of leather goods, ready-to-wear, and quirky lion faces.

By Anya Oxyn 39 minutes ago

LOEWE’s Anniversary Capsule Collection

Founded in 1846 in Madrid by a collective of artisans, the house began as a small workshop on a cobbled street. Today, LOEWE is a global name, shaped by a steady devotion to creation and an instinct for experimentation that has never lost its sense of ease.

This year’s celebration takes form through a campaign photographed by Talia Chetrit, gathering aespa’s GISELLE, actresses Julia Garner, Salma Abu Deif, Kara Wai, and Sissy Spacek, alongside artist Kara Walker. Each lady is accompanied by house icons drawn from different moments in LOEWE’s history, such as the Flamenco clutch, the Puzzle bag, and a contemporary reimagining of a classic—the Amazona 180, a handbag crafted from smooth suede and supple calfskin.

Alongside the campaign, LOEWE is introducing a capsule collection that extends the anniversary into everyday objects. Ready-to-wear pieces and small accessories are punctuated with motifs drawn from the brand’s identity, including lion references (because “loewe” means lion in German).

There might not be a candle-lit cake for this birthday, but it’s a party nonetheless. 180 years later, LOEWE continues to charm with its ongoing pursuit of art and joy, one leather lion face at a time.

LOEWE is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu.

Photos: LOEWE

Frequently Asked Questions

What is the LOEWE 180th anniversary capsule collection?

The LOEWE 180th anniversary capsule collection marks the Spanish luxury house’s 180 years of craft. It features ready-to-wear pieces and small accessories punctuated with brand motifs, including lion references — a nod to the German meaning of “loewe” — alongside reissued and reimagined house icons.

What is the LOEWE Amazona 180 bag?

The Amazona 180 is a limited anniversary handbag from LOEWE that reimagines one of the house’s classic silhouettes. It is crafted from smooth suede and supple calfskin and was introduced as part of the 180th anniversary campaign and capsule collection.

Who are the campaign faces for LOEWE’s 180th anniversary?

The LOEWE 180th anniversary campaign, photographed by Talia Chetrit, features aespa’s GISELLE, actresses Julia Garner, Salma Abu Deif, Kara Wai, and Sissy Spacek, alongside visual artist Kara Walker. Each is styled with archive house icons including the Flamenco clutch and Puzzle bag.

When was LOEWE founded and where?

LOEWE was founded in 1846 in Madrid by a collective of artisans. The house began as a small leather workshop and has since grown into a global luxury brand, maintaining its commitment to craft and material experimentation across 180 years of operation.

What does “LOEWE” mean in German?

“Loewe” means lion in German. The house references this in its branding and has incorporated lion motifs into the 180th anniversary capsule collection, including a leather lion face that appears across ready-to-wear and accessories in the anniversary range.