7 Thai Fashion Labels to Check Out on Your Next Bangkok Trip

Bangkok’s fashion scene is a treasure trove of bold, unique labels that will have you rethinking your wardrobe and maybe even your travel plans

By Gianna Sibal March 05, 2025

7 Thai Fashion Labels to Check Out on Your Next Bangkok Trip

Bangkok’s fashion scene is a treasure trove of bold, unique labels that will have you rethinking your wardrobe and maybe even your travel plans

If you think Bangkok’s only got temples and street food to offer, think again. The city is a hotbed for homegrown, fashion-forward labels that blend bold creativity with a touch of Thai flair. From Blackdog’s quirky, whimsical designs, the sleek streetwear of VirginX, and Landmee’s candy-colored, saccharine pieces, each brand offers something unique that reflects the city’s ever-evolving style. Next time you’re in town, be sure to leave room in your suitcase for a little retail therapy, because Bangkok’s fashion scene is as vibrant and diverse as the city itself.

Blulagoon

Blulagoon is a hidden gem located on the second floor of Lido Connect in Siam Square. This charming shop is a paradise for those who embrace slow fashion and are passionate about supporting the environment. With its eye-catching blue exterior and beachy interior filled with soothing ocean sounds, the store feels like a little coastal escape. Inside, you’ll find a curated selection of swimwear brands, such as The Apple Buns, which uses recycled fabric, and Try by Yorata, as well as a variety of streetwear pieces from Notep Store and Issarapap. With a wide range of handmade accessories, vintage finds, and cute knitted tops, Blulagoon is the perfect stop for anyone looking to freshen up their wardrobe.

Blackdog

Blackdog is a label that has been shaking up the Thai fashion scene for nearly a decade with its playful, offbeat designs. Known for its bold use of color and unexpected combinations, Blackdog’s creations are far from ordinary. The brand loves to experiment with proportions and mix patterns in ways that feel fresh and exciting. Whether it’s a quirky vegetable-themed knit or a dramatic, frilly gown, Blackdog always offers something that surprises and delights.

For those looking to make a statement, Blackdog’s distinctive approach guarantees that you’ll never find anything ordinary. You can find the label at the COMMA AND multi-store at Central World, as well as at the FRANK_GARCON multi-store at Siam Square Alley, Siam Center, and Emsphere.

Sretsis

Sretsis is the go-to brand for those seeking special, dressier pieces with a youthful touch. Known for its romantic, trend-driven designs, the label specializes in dresses that combine whimsical details with contemporary charm. Expect soft pastel hues, intricate hand-applied embroidery, and playful designs like swingy mini dresses adorned with oversized poppy flowers or elegant midi dresses made from layers of lace and silk. If you’re after a feminine, fun, and stylish look, Sretsis is a must-visit. The brand’s flagship store is located at Central Embassy in Bangkok, right next door to Sretsis Parlour, a fairy-tale-inspired tea room serving exquisite teas and cakes in a luxurious Victorian setting.

Landmee

Also located at the Central Embassy, Landmee is the go-to for those who love all things bold and feminine. With an unapologetic approach to camp and kitsch, Landmee’s collections offer frilly maxis, lace blouses, and embroidered tops that exude playful charm. The designs have a fun, over-the-top quality, but they are still executed with an eye for taste and sophistication. If your style is all about making a statement with a touch of whimsy, the brand’s vibrant pieces will speak to your feminine side.

^{Landmee is perfect for those who love bold, feminine styles with a playful, over-the-top flair}

VirginX

For chic pieces that stand out, VirginX is the brand to know. Specializing in high-quality, ready-to-wear pieces, VirginX has become a favorite for those looking to elevate their workwear or their basics with a touch of sophistication.

Known for its sleek blazers and boyfriend pants, VirginX has captured the attention of Thai women and global celebrities alike, including BLACKPINK’s Lisa, who has been spotted wearing their Bronze pants. With its polished aesthetic, VirginX is the brand for anyone looking to step up their wardrobe. Visit their stores at Siam Center, Sukhumvit 49, Thong Lo 4, and Aree 5.

Pennyy Pincher

Pennyy Pincher offers a minimalist take on womenswear that balances artistic femininity with clean lines and subtle silhouettes. The brand explores both male and female designs, creating a unique, harmonious collection that plays with gender fluidity. Perfect for the office or an evening out, Pennyy Pincher’s pieces are chic and effortlessly stylish, ideal for the modern woman who appreciates both simplicity and sophistication. Shop the label at Udomsuk39 Bangjak Prakanong, Bangkok.

Mitr

Mitr focuses on creating designs that highlight individuality with a blend of comfort and femininity. The brand offers versatile, easy-to-wear pieces that are perfect for a relaxed yet stylish look, whether you’re on vacation or exploring new destinations. With an emphasis on simplicity and effortless design, Mitr makes sure you feel good and look great during your travels. Add the brand to your Bangkok itinerary; you can find them at Siam Paragon, Icon Siam, Central World, and Mega Bangna.