There’s no denying that Tian Xi Wei is one of the Chinese actresses having a major moment right now. She’s become a familiar face on Chinese television since 2018, appearing in series across a range of genres. But as her star continues to rise on screen, fashion has taken notice, too—and Gucci has now appointed her as its global brand ambassador.
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The Making of a Chinese Star
Xi Wei made her acting debut in 2018 with a lead role in iQIYI’s youth drama Waiting for You in the Long Time—an early sign of the career that was to come. Since then, she has starred in and appeared in several series, eventually gaining even greater recognition with the internationally acclaimed New Life Begins (2022).
In 2026, her momentum continued with the historical romance Pursuit of Jade, which found an international audience and entered Netflix’s Top 10 non-English TV shows.
Less than a decade into her career, Xi Wei has already built an impressive body of work—and her growing visibility has extended beyond acting.
In Her Gucci Era
As Xi Wei’s profile has grown, so has her presence in fashion. Gucci has increasingly brought the actress into its orbit, and she has now been announced as the house’s brand ambassador—a fitting new title for the rising star.
But her appeal goes beyond her growing presence in Chinese and international entertainment. Xi Wei has developed a distinct fashion presence of her own, with a polished style and magnetic presence that make her a natural fit for the house.
In less than a decade, Tian Xi Wei’s growing body of work has made her a recognizable name beyond China, while her stylish presence has opened another chapter in her career—this time in fashion. As Gucci’s newest global brand ambassador, she joins the house at a moment when her own star is reaching new heights, bringing her from the screen to an increasingly global fashion stage.
Featured Image and Photos: TIAN XI WEI, GUCCI (via Instagram)
