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Lavish lifestyles flood TikTok daily, yet only a few manage to make privilege feel playful—much like RichTok royalty Becca Bloom, viral ‘Thank you, Kateyki’ creator Aon Somrutai, and Singapore’s very own Chloe Liem, who has gone viral as a “stay-at-home daughter.”
On TikTok, she shares snippets of her luxe life—shopping at Van Cleef & Arpels, flaunting GRWMs with high-end makeup, vacationing in Milan and Cannes, and carrying her poodle in Birkins and Neverfulls. But beyond her dad-funded indulgences, Chloe is also a finance and marketing student at the National University of Singapore, offering sharp advice on designer shopping.

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The Luxe Life
The Singaporean TikToker isn’t shy about her upbringing—whether it’s skipping a semester for a trip or traveling with nannies in tow. For her, it’s not about flaunting, but about sharing what she grew up with. And behind the glam lies discipline. Her “Asian tiger mom” ensured that Liem was asleep by 7 pm, awake at 4 am for her piano lessons, and ready for her tennis practice after.
@chloeabeth4545 Currently on a shopping hiatus….. #vlog #whatispendinaday #richkids #fyp
♬ original sound – Chloe L.
@chloeabeth4545 Things I thought were normal growing up “rich” 💸💰 #richkids #storytime
♬ original sound – Chloe L.
Rich in Advice
Living in luxury means sharing their blessing, and in Liem’s case, her practical advices, especially when it comes to designer shopping—save for your dream bag instead of settling for less; stick to a sales associate and build a relationship with them; opt for timeless pieces rather than microtrends, and more.
@chloeabeth4545 My 2 cents on designer shopping #grwm #luxury #shopping #luxuryshopping #designerbags #shoppingtips #richkids
♬ original sound – Chloe L.
RichTok may stir debate, but for 22-year-old Chloe Liem, it’s simply fun. Her content is a playful exaggeration of reality, not unlike anyone else’s Instagram feed. At the end of the day, she isn’t just a “stay-at-home daughter.” She’s a student, a storyteller, and a voice of her generation—stylish, self-aware, and unafraid to live life out loud.
Whether as entertainment or inspiration, follow Chloe Liem’s life of luxury as she balances student life with her unapologetically glamorous world.
Featured Image and Photos: CHLOE LIEM (via Instagram)

Moira Del Rosario
Once immersed in fictional writing at UP Diliman, Moira del Rosario eventually traded imagined worlds for the fast-paced landscape of digital media as a Digital Content Writer for MEGA Asia, covering women’s stories across the region alongside the latest in beauty.
They spotlight women shaping culture today through profiles, exclusive features, and roundups on Asian representation at global fashion events. They also write about beauty through a growing lens—covering makeup, skincare, wellness, nails, and fragrance with curiosity and a strong eye for emerging trends.
Having worked in digital media for years, Moira is drawn to stories that beg to be unraveled—from the ever-changing landscape of pop culture and the inner workings of beauty to queer voices that deserve to be seen, celebrated, and championed.
