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Fashion model, influencer, and now idol—Vietnam’s style maven Chau Bui is rewriting what it means to be a modern multi-hyphenate. At 27, she has conquered the fashion world, from walking runways to sitting front row at coveted fashion weeks and gracing magazine covers. Now, she’s ready to take her artistry to the stage, armed with her voice and performance prowess.
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A Global Fashion Girl
Bui debuted in the world of fashion as a model—but getting there wasn’t easy. Her parents weren’t fully supportive, and her petite frame posed another challenge. Still, she persevered with her unique style until both local and international fashion magazines took notice. In 2020, she became the first Vietnamese fashion influencer to sign campaigns with Dior and Louis Vuitton. Since then, the Vietnamese model has graced front rows and even walked runways at Paris and Milan Fashion Weeks.
After over a decade in fashion, the model has also emerged as an advocate for mindful consumption. She launched ‘Sharing is Caring,’ an initiative that recycles garments to raise funds for charities across Vietnam.
In Her Idol Era
Confident under the spotlight, Bui set her sights on her next dream: music. She debuted as a singer in late 2020, collaborating with Vietnamese artists TLinh and MCK, while sharing her own tracks on TikTok and SoundCloud.
Stepping further into this passion, the influencer joined the idol survival show Em Xinxh ‘Say Hi’ as a contestant. While her participation stirred controversy, Bui chose silence, letting her performances speak for her place on stage. Although she didn’t secure her place in the top five to debut, her presence in the show is proof that she truly belongs in the spotlight.
Wherever Chau Bui goes, the spotlight naturally follows. Her exceptional style is only the beginning. Whether her idol era was a fleeting chapter or a lasting transformation, it will certainly open new doors—further proof of the undeniable star power she carries onto every stage she graces.
Keep an eye out for Chau Bui’s next fashion statement on her social media page—and the stage she’ll claim next.
Featured Image and Photos: CHAU BUI
