With women being as strong as ever, Barbie has decided to honor International Women’s Day by creating doll versions of ‘Sheroes’ from around the world.
These incredible women who have been turned into dolls include Ashley Graham, director Patty Jenkins, gold medalist Chloe Kim, chef Hélène Darroze and Bindi Irwin.
In addition to featuring these modern-day heroes, Barbie also launching a new collection called Inspiring Women, which include our favorite women from history. The first three dolls will be Frida Kahlo and Katherine Johnson.
“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day, because we know that you can’t be what you can’t see,” shares Lisa McKnight, SVP and GM of Barbie. “Girls have always been able to play out different roles and careers with Barbie, and we are thrilled to shine a light on real-life role models to remind them that they can be anything,” she adds.
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
Join the conversation by sharing your role models using #MoreRoleModels. pic.twitter.com/5oJnZywk7s
— Barbie (@Barbie) March 6, 2018
This move will surely inspire young children to pursue whatever dreams they have. Happy International Women’s Day!
Frequently Asked Questions
Barbie honored International Women’s Day 2018 with doll versions of “Sheroes” from around the world, calling it its largest line-up of role models. The dolls include Ashley Graham, director Patty Jenkins, gold medalist Chloe Kim, chef Hélène Darroze and Bindi Irwin, alongside a new Inspiring Women collection.
Inspiring Women is a new Barbie collection featuring women from history, with the first dolls including Frida Kahlo and Katherine Johnson. It sits alongside the Sheroes dolls of modern-day heroes as part of Barbie’s International Women’s Day line-up, which Barbie describes as honoring its largest group of role models.
Lisa McKnight, SVP and GM of Barbie, said Barbie is honoring its largest line-up of role models because “you can’t be what you can’t see.” She added that girls have always played out different roles and careers with Barbie, and that real-life role models remind them they can be anything.
#MoreRoleModels is Barbie’s International Women’s Day hashtag, inviting people to join the conversation by sharing their own role models. Barbie said it is committed to shining a light on empowering female role models, past and present, in an effort to inspire more girls.
Chloe Kim is a gold medalist honored with a Barbie doll as part of the Sheroes line for International Women’s Day 2018. The line also includes Ashley Graham, director Patty Jenkins, chef Hélène Darroze and Bindi Irwin, who Barbie describes as modern-day heroes from around the world.
