‘Tis the season to be jolly, and what better way to share happiness than through these delectable treats from Doughmain?
There is simply no topping the Filipino holiday spirit. As early as September, festive lights have already illuminated every street, while Christmas carols are already blasting over the speakers of popular establishments. With food being the focal point of such celebrations, many have also begun to stock up ingredients for Noche Buena—a menu that most likely features leche flan or ube halaya. As delightful as it is to see classic Filipino desserts on the Christmas table, perhaps it’s about time to introduce something new to your yuletide feasts—something like Doughmain. This holiday season is the perfect time to enjoy these handcrafted brioche doughnuts, guaranteed to bring a smile to your faces. With its wide-range of flavors that perfectly encapsulate the joyous appeal of the season, you surely have something for everyone—from yourself to your loved ones.
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Made from Scratch
While Santa’s workshop has elves meticulously making presents, Doughmain has a team of experts carefully whipping up the most delectable treats—from brioche doughnuts to desserts—from scratch.
Established in 2020, Doughmain initially started out as a creative outlet and a source of comfort for the owner during the pandemic. From a home kitchen, it has since expanded its operations, with the brand now having an Instagram shop, website, physical stores at SM Megamall and SM North, and its first-ever cafe concept at Air Mall Makati.
Despite expanding its operations, the bakeshop-turned-cafe continues to make its products by hand–always in small batches to ensure that each treat is of top quality. Using only premium and preservative-free ingredients, the brand crafts the fluffiest brioche dough to make their signature doughnuts, which are filled with the freshest creams and custards.
Burst of Joy
Who knew happiness comes in the form of a fluffy dough with a decadent filling? Doughmain offers a wide-range of flavors for their brioche doughnuts, which they regularly switch up to keep things fresh and interesting for consumers. Some of their classics include the Auro Chocolate, Boston Cream, and Nutella. They also have glazed options like the Chocnut Macchiato and Tiramisu.
However, if you’re looking for a true party showstopper, they also have a premium collection, which features Filipino-inspired flavors like Ube—the perfect blend of traditional and contemporary flavors.
Leche flan is a staple in every Filipino gathering, especially during the holidays. Doughmain elevates this classic and turns it into the ultimate indulgent treat: a fluffy brioche doughnut topped with creamy leche flan and a light dusting of powdered sugar.
Other premium flavor offerings include Smores, Birthday Cake, Biscoffee, and Creme Brulee, which has a cracking sugar coating. Aside from being the perfect festive additions to your holiday menu, these brioche doughnuts also make for great gifts.
Doughmain also offers DIY Doughnut Boxes, allowing you to customize your own box from their existing flavor selection. Whether you’re curating a box for a loved one or purchasing for the entire family, Doughmain ensures all your favorites are all in one box, allowing you to share the joy their doughnuts bring with other people.
Regardless of the occasion, a sweet treat is guaranteed to fill your day with happiness. In a holiday that embodies cheer unlike any other, why not share that happiness with your loved ones through a box or two of Doughmain?
PHOTOS: DOUGHMAIN
