This is an excerpt from MEGA April’s 2025 Local Love article
Imagine buying half a dozen handbags this morning and changing up the designs at noon, afternoon coffee, cocktails, and dinner, just for the heck of it, based on your mood. It won’t be hard to do with LYN, a Thai high street accessories brand, which retails at about Php4,100 per bag. For the price, you’d have enough cash left over to buy their shoes, wallets, scarves, sunglasses, and even watches.
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Mia Punzalan, the country manager of Jaspal Philippines, explains the concept behind LYN. “LYN is a leading fashion accessory brand for women in Thailand, established in 2001. The brand was created to cater to customers passionate about fashion and al- ways keep up with the latest trends. The core philosophy of LYN is that fashion and luxury should be accessible to everyone, both in terms of price and design.”
LYN is part of Jaspal Company Limited, one of Thailand’s most prominent fashion retail companies, with more than 400 shops in Southeast Asia. The brand was created to address the needs of women “who are passionate about fashion and continue to provide a full range of fashionable products with good quality and trendy styles,” says Punzalan.
LYN, explains Punzalan, “takes inspiration from fashion runways on trends across the globe: Paris, Milan, New York, and other global fashion capitals. Aside from this, we also infuse cultural inspirations into our products. These shape our brand’s seasonal collections, ensuring they remain contemporary, aligned with fashion trends, and most importantly, still represent and cater to the LYN woman.”
When asked what the perfect woman who embodies LYN is like, Punzalan replies, “In my view, the perfect woman for the brand embodies elegance, strength, and authenticity. These are the traits that effortlessly align with the essence of LYN. She is confident, balances ambition with grace, and embraces a timeless sense of style that reflects inner and outer beauty. Why? LYN stands for empowerment and sophistication. The perfect woman for LYN is someone who leads and inspires others with her presence. She represents the modern woman who is not defined by one role but thrives in all aspects of her life, whether in her career or personal growth. She symbolizes empowerment, reminding everyone that strength and grace can coexist beautifully.”
Read more about LYN in MEGA Magazine’s April 2025 issue now available on Readly, Magzter, Press Reader and Zinio.
Images courtesy of the Jaspal Group
