Keeping Up with Kim Jones: The Digital Creative Ushers in a New Era of Influence

So, you think you know Miss Jones. That’s @kimcamjones, not to be mistaken for the other Kim Jones, the fashion designer and artistic director formerly for Louis Vuitton and now Dior Homme. In a world where one’s personal brand is vital, it’s not easy to share a name with a top tier artistic director. Interestingly enough, Google the name and guess whose name appears at the coveted top spot? That’s right. It’s our girl, doe-eyed and stylishly coiffed. It’s not easy to outshine major stars, especially in the fashion industry. But that’s Kim Jones, and she isn’t doing it alone. It’s mid-afternoon and the team has just finished a rough and tumble shoot in Arizona’s famous slot canyons, those sublimely stunning, alien-like rock structures carved by furious flooding a millennia ago. It’s negative one-degree Celsius and there’s an increasingly sharp breeze, an intimation of the coming snowstorm, the kind that […]