IQOS Showcases Creativity in an Exclusive Dinner at Helm

Where there is curiosity, there is pleasure. IQOS refreshes the taste palate of legal-aged guests with a special dinner at Helm

By The MEGA Team March 14, 2025

This article is only for adults who would otherwise continue to smoke or use other nicotine products. [Sponsored by IQOS]

Life can be a drag at times—so fickle and gone in a puff. Only by igniting your curiosity can you experience the world for what it truly is: invigorating and full of exuberant flavors. With this in mind, leading heated tobacco brand IQOS continues to encourage legal-aged nicotine users to embrace innovation and unexpected new pleasures.

A Gastronomic Experience

The Helm in Makati was alight with colors in January 2025, as legal age guests flocked the restaurant for a night to remember. IQOS–the brand known for their wide-range of heat-not-burn tobacco devices—offers sophisticated and new ways to enjoy the tobacco taste, without the smoke, ash, and smell of traditional cigarettes.

Legal age attendees were treated to a six-course tasting dinner prepared by award-winning Chef Josh Boutwood. Refreshing is the best word to describe the menu for that night. Some of the standout dishes prepared by Chef Boutwood include a savory-sweet combination of tuna marinated in miso. Each dish served left a lingering taste of the tropics on the tongue, leaving the legal age guests craving for more.

A Burst of Tropical Freshness

Where does curiosity take you? It turns out, it leads to a refreshing new world. After teasing the legal age guests’ palette and senses, IQOS continues to satisfy by giving legal age guests a taste of unexpected pleasures that only IQOS can provide through a curated tasting menu.

The message to stay curious paved the way for legal age nicotine users to reinvigorate their senses and be open to what else the world has to offer

Since the launch of their Stay Curious* campaign last October, IQOS not only continues to support legal age nicotine users on their smoke-free journey but they also encourage them to explore the world for new discoveries.

If you’re curious on what else IQOS has to offer, you can learn more in IQOS.com and follow them on Facebook (@ph.iqos) and Instagram (@iqos.phl).

*This product is not risk-free and provides nicotine, which is addictive, only for use by adults who would otherwise continue to smoke or use other nicotine products.

GOVERNMENT WARNING: This product is harmful and contains nicotine, which is a highly addictive substance. It is for use only by adults and is not recommended for use by non-smokers.

PHOTOS: IQOS