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TECNO’s Living Cover Runway Launch Recognized the Style in Reality

For TECNO’s launch of their CAMON Slim 5G line, a fashionable story spanning generations replaced the common route of product specs and live demonstrations. A choice that celebrates the women who navigate life with purpose, and the smartphone they do it with.

By Ramon Amon 57 minutes ago

Fifteen women. Fifteen lives that proudly encapsulate the grand vision TECNO placed onto the contours and into the circuitry of the CAMON Slim 5G.

For this line’s launch, “MAKE IT LIGHTER: The Living Color Runway” asked women across fields to strut & structure their very own cover story. Businesswomen, mothers, leaders in tech, community builders and the few that weave between them all represented the soul at the heart of the campaign: a girl, her smartphone, and the shared experience rooted in the full diversity of womanhood.

Woman at Living Color Runway launch — _{The Living Color Runway launch bridges fashion with technology.}

A Path Dressed in Fashion, Yet Laid Out for Technology

The experience began upon arrival, with linear spaces marking a fresh new step each time into the world TECNO carefully built. An Arrival Salon set the tone of beauty for the evening, while Portrait Displays guided the path forward. Purposefully designed Product Experience booths kept the theme of Modern FilipinianaFilipinianaThe traditional national dress and style of the Philippines, encompassing garments such as the terno, Maria Clara gown, barong Tagalog, and baro't saya. Celebrated for handwoven fabrics and intricate embroidery,Go to Filipiniana Glossary on track amid the technical aspects.

At the launch’s heart, bathed in unmistakable Burgundy Red, was the main editorial runway. And across its length, fifteen silhouettes threaded together by the hero color. Each was interpreted a different way by each woman.

More Than Models, These Fifteen Share Their Story Through Tech That Keeps Up

Foregoing a traditional pageant aesthetic, the runway looks took further from the modern Filipiniana with structure, translucent fabrics, fluid drapings and pleats. And in each, a visual that drew forth the inner world of the woman within it.

Some of the fifteen stood on discipline and power like single professional mom, breadwinner and competitive padel player Ely Halig. Others came from a softer place, with equally soft layers to represent vulnerability and transition. Stars like Aubrey Miles and Max Collins walked this way in stunning fashion.

One may have expected the LED screen to light up in cool product shots. Instead, a woman’s story, identity and life play out behind her as she walks down the runway. A brief narration of what she has done, what she carries through life, and what exactly making life ‘lighter’ meant for her. This became the thorough line of the show, and the representing voice for the CAMON Slim 5G.

Leading the line and ending the show was Miss World 2013 Megan Young, perhaps living the idea of woman-beyond-her title truer than anyone else.

Group shot of the fifteen women at the Living Color Runway launch. — _{Fifteen Women. Fifteen lives dressed to the nines in the CAMON Slim 5G’s signature color.}

By the final group shot, it was clear what direction TECNO chose to move forward with. One undoubtedly concerned with reality, and with the ever-shifting portrait of the modern woman.

For details on the line’s availability:

The CAMON Slim 5G is currently available in Burgundy Red, Matisse Black, and Rebel Pink during the pre-order period. It will also be available in 3D white next month.

The 256+8 is available all online and offline priced at ₱ 27,999; and the 128+8, priced at ₱24,999 is available via TikTok Shop only.

View the whole show through the lens of these fifteen over on TECNO’s Facebook, Instagram and TikTok.

Photos and Featured Image: TECNO

Ramon Amon

Copywriter

Ramon "Rock" Amon is a Copywriter at MEGA Asia who specializes in fashion and lifestyle features for the modern woman. Through his distinct point of view, he curates the latest news and trends for both emerging tastemakers and industry insiders.

Driven by his evolving personal taste, Rock delivers a perspective unique to the industry he inhabits. Inspired by the beauty of video games—from the gothic horror of Bloodborne to the cyberpunk aesthetic of Marathon—and the energy of rage rap, he translates artistic appreciation into writing that values depth.

He is also experienced in celebrity interviews, event coverage, and luxury news. Whether writing about couture or producing content at events, his versatility reflects his eagerness to create. He also contributes to VMAN Southeast Asia.

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