SEVENTEEN’s MINGYU Just Landed the Sweetest Deal—And We’re Here For It

By Owen Maddela March 03, 2025

Mingyu of SEVENTEEN fame joins Snickers as their newest Asian Ambassador

Mingyu joins Snickers® as its newest Asia ambassador, bringing energy and satisfaction to fans and snackers alike

After gracing the covers of fashion magazines, sitting front row at runway shows, and wearing designer looks that make fashion insiders weep, SEVENTEEN’s Mingyu has taken a turn that could only be described as aju nice. The K-pop heartthrob and certified It Boy has just landed his latest endorsement deal, and let’s just say: it’s as sweet as it is satisfying. Enter SNICKERS®, the widely cherished sweet treat that knows a thing or two about keeping energy levels (and moods) in check.

Newest ambassador of Snickers, Mingyu of SEVENTEEN posed with the bar — _{Energizing, satisfying—we’re talking about the Snickers (and Mingyu, too).}

If you’ve been following Mingyu’s career, you know that this man does not do things halfway. Whether it’s his jaw-dropping visuals, effortlessly cool style, or presence that makes entire stadiums and all of the internet lose their minds, he’s always delivering—just like SNICKERS®. With its signature blend of chocolate, caramel, nougat, and peanuts, the well-loved snack is all about bringing energy and satisfaction in one perfect bite. And honestly, doesn’t that sound exactly like their newest Asia Ambassador? A perfect blend of style, substance, and a little bit of chaos—in the best way.

According to SNICKERS®, this partnership is all about celebrating Mingyu’s dynamic personality and unstoppable presence. “His zealous personality captivates audiences worldwide, aligning perfectly with our brand values,” said a spokesperson from Mars. “Snickers® has been a globally popular chocolate bar for many years, and we anticipate positive synergy in various ways.”

Filipino CARATs and chocolate lovers, get ready. With this collaboration, Mingyu and SNICKERS® are bringing the energy, the excitement, and, let’s be real, the cravings. Because if there’s one thing we’ve learned from the man himself, it’s to expect the unexpected—especially when it comes wrapped in chocolate. And let’s face it, you’re not you when you’re hungry—so why not satisfy that craving with a little Mingyu-approved sweetness?

^{Stay tuned for more updates (and maybe a few sweet surprises) by following Snickers on Facebook.}

Owen Maddela

Head of Content for the Creative Services

Owen Maddela is a writer, editor, producer, and former publisher who serves as Head of Content for the Creative Services Team at One MEGA Group - Asia. Since 2005, his work has spanned the intersections of art and commerce through editorial and branded content across magazines, newspapers, books, websites, social media, and trade expositions.

A keen observer of fashion, culture, food, the arts, design, and entertainment, his tenure in media and wide-ranging interests have shaped a writing style that traces the connections between history, trends, and pop culture. He currently leads branded content for MEGA while continuing to contribute editorial work, with bylines appearing in MEGA, Vogue Philippines, and VMAN Southeast Asia.

A Marketing graduate of De La Salle University, he has also worked in corporate communications and public relations, informing his approach to storytelling and brand-building.

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