A year ago after Hood By Air (also known as “HBA”) announced that they were undergoing a hiatus to pursue new ventures and with co-founders Shayne Oliver focusing at Helmut Lang and Leilah Weinraub going back to directing, the subversive brand known for infusing avant garde and street wear is back with a vengeance.
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Plunging into logo mania, Hood By Air dips into fashion’s hottest trend with ‘Hiatus’ and ‘Realness’ making its way onto leather goods. Perhaps its Oliver’s humor that became the central preoccupation of their collaboration with the brand laughing alongside their fashion critics who think HBA is no longer credible.
“I realized the house’s history, but it was the democratic vibe that really got to me,” Oliver introduces the collaboration. “I didn’t want to overdesign or make it too fussy and complicated,” he shares to Vogue’s Lynn Jaeger. The stand out piece that takes the cake? That millennial pink bomber jacket that incorporates the Le Pliage bag on its over sized sleeve. Swipe through the gallery below for a sneak peek of the collaboration and HBA’s much-awaited comeback.
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The Longchamp by Shayne Oliver collection is set to launch on Friday, May 4 2018 at select Longchamp stores and online, before debuting at Longchamp stores internationally in early May. Longchamp is exclusively available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu and Greenbelt 5.
Photos courtesy of Google images, additional information from thecut.com & vogue.com
Frequently Asked Questions
Longchamp by Shayne Oliver is a collaboration between the French house and Hood By Air co-founder Shayne Oliver, marking HBA’s return after a hiatus. It puts the words “Hiatus” and “Realness” on leather goods, plus a millennial pink bomber jacket with the Le Pliage bag on an oversized sleeve.
Hood By Air announced a hiatus about a year before the collaboration to pursue new ventures. Co-founder Shayne Oliver focused on Helmut Lang, while co-founder Leilah Weinraub returned to directing. The brand is known for combining avant-garde design with streetwear. The Longchamp collaboration marks its return.
Shayne Oliver told Vogue’s Lynn Yaeger that he realized the house’s history but was drawn in by its democratic vibe. He said he did not want to overdesign the pieces or make them too fussy and complicated. The collaboration adds logo-driven leather goods reading “Hiatus” and “Realness.”
The Longchamp by Shayne Oliver collection was set to launch on Friday, May 4, 2018, at select Longchamp stores and online, before debuting at Longchamp stores internationally in early May. In the Philippines, Longchamp is available at Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Cebu and Greenbelt 5.
The collection taps into logo mania by placing the words “Hiatus” and “Realness” on leather goods. MEGA suggests the humor is Oliver laughing alongside critics who think HBA is no longer credible, and the Le Pliage bag appears on the oversized sleeve of a millennial pink bomber.
