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Catch the LOEWE S/S27 Livestream From Paris

For those wondering what LOEWE’s maritime teasers have to do with S/S27, all will be revealed on October 2 at 5:30 PM PHT.

By Anya Oxyn September 29, 2026

LOEWE appears to have gone fishing. At least, that’s what we can gather from the tangled nets, neon green rope, sailcloth, and water Jack McCollough and Lazaro Hernandez have left us with ahead of S/S27. As for the clothes? Not a single one in sight.

Perhaps that’s for the best. Trying to decipher a fashion teaser can become a dangerous game of convincing ourselves that a piece of rope is secretly telling us everything about next season. What LOEWE has given us instead is a mood, and a rather specific one at that. We’re somewhere out at sea, surrounded by the practical equipment needed to stay there. Huh.

What Is LOEWE Fishing For This S/S27?

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A post shared by LOEWE (@loewe)

We could take the imagery literally and start preparing ourselves for nautical stripes, netted dresses, and enough sailor references to fill a marina. That would be just the tip of the iceberg though, wouldn’t it? What catches our attention more is how closely LOEWE wants us to look at these objects. Nothing here is particularly pristine. These are all technically tools. Things made to be used.

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A post shared by LOEWE (@loewe)

Utility could be one direction, especially when McCollough and Hernandez have already shown an interest in questioning how clothes should look and behave. But LOEWE is also a house where craft and art tend to complicate the obvious answer. Whatever they’re fishing for, we doubt it ends at sailor dressing.

For now, they’ve pointed us toward the water. We’ll find out what they caught when LOEWE S/S27 arrives in Paris.

Catch LOEWE S/S27 live from Paris on October 2 at 5:30 PM PHT.

Featured image courtesy of LOEWE

Frequently Asked Questions

When and where is LOEWE’s S/S27 show?

LOEWE’s S/S27 show streams live from Paris on October 2 at 5:30 PM PHT.

Who are LOEWE’s creative directors?

Jack McCollough and Lazaro Hernandez are LOEWE’s creative directors, responsible for the maritime-themed teasers ahead of the S/S27 show.

What imagery has LOEWE teased for S/S27?

LOEWE’s S/S27 teasers feature tangled nets, neon green rope, sailcloth, and water, with no clothing shown, suggesting a maritime or nautical theme for the collection.

Does LOEWE’s teaser imagery mean the S/S27 collection will be nautical-themed?

It’s not confirmed. The article speculates the imagery could point to nautical stripes and sailor references, but also considers utility and the house’s interest in questioning how clothes should function as more likely directions.

What house is known for combining craft and art in its collections, according to this piece?

LOEWE is described as a house where craft and art tend to complicate an obvious interpretation, suggesting its S/S27 maritime teasers may lead somewhere more conceptual than literal sailor dressing.

Anya Oxyn

Senior Fashion Writer

Formerly a stylist who immersed herself intimately within the Philippine fashion circuit for over three years, Anya has refined her transformative, hands-on experience into an insightful voice for MEGA Asia as a Senior Fashion Writer.

Her editorial pursuit possesses three facets: her time as an essayist during her education at Pamantasan ng Lungsod ng Maynila, her extensive experience in digital media and strategic storytelling, and her belief that fashion has a beating heart deeply intertwined with art, culture, society, and humanity itself that is worth uncovering.

Anya’s versatile pen spans a dynamic range of subjects, including emerging local designers, global luxury houses, beauty trends, film and television fashion analysis, cultural op-eds, major events, and beyond.

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