Vibrant hues, relaxation, and the refreshing waves of the ocean—that’s what comes to mind when we think about summer.
And if there’s one thing that kids absolutely love about it, it’s getting to go on vacation and having some much needed fun in the sun. For the beginning of the season, H&M explores artful designs in collaboration with 2 pattern designers—creating a special collection with exclusive prints for girls and boys so they, too, can frolic in style.
For the girls collection, British artist Michelle Morin goes on the wild side with animal and floral prints in bold colors. With many years designing and maintaining gardens, Morin has narrowed her primary focus to nature as a subject to reference. She works to convey the beauty and complexities of nature using texture, pattern, and narrative elements throughout her work, which range from elaborate watercolor and gouache compositions on paper to vast and more layered paintings on canvas. Through her travels, she continues to seek out inspiration from the natural world while honing in on the unique details that define each place. The artist brought her penchant for foliage and sunny sensibilities with tees, dresses, light comfy trousers, and even shoes for the beach ready girl.
Taking a page from the essence of his new home, Australia, Swedish-hailing artist, Jonas Claesson fuses along his Scandinavian roots to bring colorful designs for H&M Kids’ boys range. In his whimsical hand drawn illustrations, moose, polar bears, reindeers, seals and surfers cohabitate in a wonderful world. With this fondness for all things bright, Jonas’s freewheeling and unconventional take on everyday sceneries has become his distinctive trademark and one he surely brought to the table for this fun collaboration. Expect resort-inspired jackets and trousers, denim shortalls, surf shorts, hoodies, and caps for boys prepped to hit the sand and sea.
The H&M Spring Kids collection is available now in stores and online. Watch the campaign below featuring jaw-dropping stunts by brave little style stars:
Frequently Asked Questions
H&M’s new kids collection pairs artful designs from two pattern designers with exclusive prints for girls and boys. British artist Michelle Morin created the girls’ prints, and Swedish-born artist Jonas Claesson created the boys’ range. The collection was introduced for the beginning of the season as summer vacation wear.
The girls’ collection by British artist Michelle Morin features animal and floral prints in bold colors. It includes tees, dresses, light comfy trousers, and even shoes for the beach-ready girl, and reflects the artist’s penchant for foliage and sunny sensibilities, according to the feature.
Michelle Morin is a British artist who spent many years designing and maintaining gardens and now focuses on nature as her subject. Her work ranges from elaborate watercolor and gouache compositions on paper to larger, layered paintings on canvas, and travel inspires her.
The boys’ range by Jonas Claesson includes resort-inspired jackets and trousers, denim shortalls, surf shorts, hoodies, and caps for boys heading to the sand and sea. Its whimsical hand-drawn illustrations show moose, polar bears, reindeer, seals, and surfers living together in one wonderful world.
Jonas Claesson is a Swedish-born artist who draws on the essence of his new home, Australia, and fuses it with his Scandinavian roots. His freewheeling, unconventional take on everyday scenes is his distinctive trademark, and the H&M Spring Kids collection is available in stores and online.
