For years, we’ve known Jennifer Lopez as quite the iconic artist and actress. Doesn’t matter if you know her as Jenny From The Block or the high-energy songstress with catchy, upbeat tracks, we all have one thing in common—we recognize how much of a fashion icon she is. For Spring 2018, GUESS taps the one and only J.Lo to star in their latest campaign in a stunning editorial art directed by GUESS co-founder, Paul Marciano and shot by fashion photographer, Tatiana Gerusova.
In a press statement, Lopez expressed her excitement on the collaboration. “When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” the singer tells. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.”
The campaign draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style. And as expected from J Lo, she flaunted her stunning physique and knew exactly what to do to create a series of striking images.
Speaking on the campaign, Paul Marciano had high praises for the singer. “Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual” he says. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano.”
Check out Jennifer Lopez’s Amor, Amor, Amor music video where she rocks GUESS in her best street chic style:
Frequently Asked Questions
Jennifer Lopez is the new GUESS Girl for the brand’s Spring 2018 campaign. Art directed by GUESS co-founder Paul Marciano and shot by photographer Tatiana Gerusova, the editorial was shot in a villa and evokes classic GUESS campaigns with touches of Lopez’s personal style.
The campaign draws inspiration from Lopez’s life as a performer in Vegas and an actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns, with influences from the aesthetic and personal style of Jennifer Lopez herself.
Lopez said she was thrilled and excited to become the new GUESS Girl after getting the call from Paul Marciano, calling GUESS an iconic brand she has loved since she was a teenager. She called being selected for the Spring 2018 campaign a tremendous compliment.
Paul Marciano described Lopez as a GUESS Girl’s dream, an accomplished artist who is iconic and sensual. He said the campaign celebrates the notion that women get more beautiful and talented as they gain life experience, and calls her the “Femme Fatale” of Marciano.
Jennifer Lopez wears GUESS in the music video for Amor, Amor, Amor, rocking her street chic style. The video offers a look at her GUESS wardrobe beyond the Spring 2018 campaign, which was shot in a villa and art directed by Paul Marciano.
