In the world of Gucci, the Horsebit emblem remains a symbol that bridges continents with its charm through international ambassadors
Gucci continues to showcase the lasting of the Horsebit emblem through two captivating global campaigns featuring esteemed ambassadors Hanni from NewJeans and Xiao Zhan. The Horsebit emblem, derived from a horse’s bridle, has been a hallmark of Gucci’s design ethos since the 1950s, adorning everything from bags to shoes, belts, and more. These campaigns highlight the heritage of the Maison, celebrating the interpretation of an icon under Creative Director Sabato De Sarno.
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Gucci and Hanni in Seoul

Gucci spotlights Global Brand Ambassador Hanni from NewJeans against Seoul, South Korea. Hanni showcases new styles of the Horsebit 1955 bag, including a mini-version, with the campaign artfully directed by De Sarno, capturing the singer’s youthful style as she navigated Seoul’s locales.
New colors comprise the beige and ebony GG Supreme canvas as well as a white leather variation.



Additionally, Hanni makes history as one of the first females to showcase the Horsebit 1953 loafer in a Gucci campaign.
Gucci and Xiao Zhan in Milan
In another campaign, Xiao Zhan celebrates his five-year journey as the Maison’s Global Brand Ambassador. Captured by Tyrell Hampton in Milan, Italy, the campaign features the Horsebit 1955 bag as the actor’s trusted companion in the city’s landmarks. Since his debut in 2019, Xiao Zhan has always championed versatility—much like the iconic bag that he first held in the streets of Milan.

Accompanying the bag is the Gucci Re-Web sneaker, a reinterpretation of the Maison’s heritage-infused Web stripe. Designed by the creative director, the footwear exemplifies innovation in Gucci’s contemporary collections.

Under Sabato De Sarno’s creative helm, Gucci’s campaigns lines the legacy of the Horsebit emblem while spotlighting cultural ambassadors like Hanni and Xiao Zhan. Their styles epitomize the Maison’s global reach, reinforcing the fashion house’s impact in luxury fashion.
View the Horsebit designs at Gucci stores nationwide: Greenbelt 4, Shangri-La Plaza, The Shoppes at Solaire, and The Mall at NUSTAR Cebu
Photos and Featured Image: GUCCI