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Fresh off a history-making run at the Winter Olympics, Alysa Liu steps into a new arena as the latest House Ambassador for Louis Vuitton. Her name is everywhere for a reason. At just twenty years old, Liu secured two gold medals and became the first American in over two decades to top the podium in women’s figure skating.
But beyond the rink, her unique sense of self—seen in her expressive routines and eclectic personal style—has established her as a standout figure. She has caught many eyes, including those of Nicolas Ghesquière, who envisions the modern Louis Vuitton woman as a being of fearless self-expression.
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Though she’s younger than most ambassadors of the French Maison, Liu feels empowered to be part of something artistic.
“Stepping into this new chapter as a Louis Vuitton Ambassador is an honor and a privilege, especially for a figure skater to be recognized in this way, and I take so much pride in that. As a figure skater, I’m an athlete, I train hard, I skate fast, but when I’m performing, I want to show you how soft I can be,” the Olympic champion declared.
“As a Louis Vuitton Ambassador, I get to show you my style, strength, and softness because I know that luxury is in the details, and the same goes for choreographing a program and designing a collection. Life is all about connection, and Louis Vuitton has made me feel included.”
—ALYSA LIU
It’s no secret that becoming part of a top fashion house’s inner circle means unparalleled access. This is another career-defining milestone that Liu has clinched thanks to her authentic vibrancy, perseverance, and artistic soul. However, this partnership does not suggest that Louis Vuitton aims to mold her into a traditional luxury figurehead. If anything, the creative director is adamant that she embodies the House’s spirit exactly as she is.
Nicolas Ghesquière said it best: “(Alysa Liu) inspires us all to embrace audacity in every form.”
Photos from LOUIS VUITTON
Frequently Asked Questions
Olympic figure skating champion Alysa Liu is Louis Vuitton’s newest house ambassador, joining the luxury French fashion house following her historic gold-medal performances at the Winter Olympics.
Louis Vuitton creative director Nicolas Ghesquière selected Alysa Liu because her artistic self-expression, modern style, and personal audacity perfectly embody the contemporary spirit of the luxury Maison.
Alysa Liu is twenty years old, making her one of the youngest athletes to transition from competitive figure skating into an official ambassador for a major historic fashion house.
Alysa Liu is a two-time Olympic gold medalist and the first American female figure skater in more than two decades to win top honors at the Winter Olympics.
Alysa Liu states that the partnership allows her to showcase her personal style, blending the physical strength of an elite athlete with the soft artistic expression of figure skating.
