It’s easy to get lost in the dilemma of choosing between style and comfort—these two aren’t usually factors that go together, especially when it comes to shoes. But this is exactly the promise that Naturalizer made 90 years ago and one that the brand still honors to this day—delivering feminine footwear that’s both chic and comfy.
For years, Naturalizer has championed the essential traits that make a shoe perfect for every stylish gal. Since its launch in 1927, the brand became one of the first in the fashion scene to coalesce trendy with comfort features. For 2018, they introduce their latest collection filled with rich leathers, soft suedes, and unique details that capture modern femininity. After their 90th anniversary party yesterday at Johnny B. Good, Glorietta 3, we got a peek of their SS18 line. If you’re looking for errands day shoes or just casual-but-chic footwear, we’ll show you how to wear them with these outfit ideas.
Platform slip-on sneakers


Perhaps the easiest, no-fuss shoe is the slip-on sneaker. Stay comfortable and carefree on your errand days or weekend brunches with Naturalizer’s breathable pair and best of all, they’re platform-styled which gives you a bit of a height boost. Style them with ripped jeans, a graphic tee and add in some tulleTulleA lightweight, sheer netting fabric used to create volume, veils, and airy overlays in gowns, skirts, and bridal wear. Soft and romantic, tulle gives a dreamy, ballerina-like effect, and hasGo to Tulle Glossary for a street style-worthy look that elevates the casual.
Heeled mules


Mules has to be one of the biggest trends of the season and the key is knowing how to style this no frills shoe. Go for a dressy look with a wrap dressWrap DressA dress that closes by wrapping one side across the body and tying or fastening at the waist, creating a V-neckline and adjustable fit. Popularized by designer Diane von FürstenbergGo to Wrap Dress Glossary for an effortless, breezy outfit perfect for weekend brunches.
Nude pumps


With nude pumps in your arsenal, you can never go wrong. Style these metallic court pumps with your best light knit top and midi skirt for a cozy look that stands out.
Metallic flats


Who says flats have to be boring? Add some shine into your OOTDs with a pair of these ballet flats that’s sure to be your new go-to shoe. Take a page from style icon, Alexa Chung and pair them with a chiffon button down and a pinafore dress.
Ankle strap heels


For the ultimate dressy shoe, the ankle strap heel is a no-fail staple. Pick your favorite Oxford shirt and a textured skirt for a look that can easily translate from day to night.
Visit the Naturalizer boutiques in Glorietta 4, Shangri-La Plaza, SM Megamall, Ayala Mall’s The 30th Trinoma, Alabang Town Center, Mall of Asia, Ayala Cebu, and Abreeza Davao.
Shoe photos from Naturalizer
Frequently Asked Questions
Naturalizer is a women’s footwear brand launched in 1927 that says its shoes combine style with comfort features. It marked its 90th anniversary at Johnny B. Good in Glorietta 3, previewing its SS18 collection of rich leathers, soft suedes and distinctive details.
Platform slip-on sneakers pair well with ripped jeans, a graphic tee and a touch of tulle for a street-style-leaning outfit. Naturalizer describes its pair as breathable, and the platform sole adds a small height boost, making them suited to errand days and weekend brunches.
Heeled mules work with a wrap dress for a dressy yet breezy outfit suited to weekend brunches. Mules were described as one of the season’s biggest trends in 2018, and the shoe’s minimal, no-frills shape lets the dress carry the look without extra styling.
Metallic ballet flats can be styled in the manner of Alexa Chung, with a chiffon button-down shirt under a pinafore dress. The metallic shine lifts an otherwise classic outfit, showing that flats can add interest to everyday looks rather than being plain.
Ankle strap heels can be worn with an Oxford shirt and a textured skirt for a look that moves from day to night. The ankle strap gives the heel a dressy finish, so the outfit stays polished while the shirt keeps the overall styling relaxed and wearable.
