You can’t fake great skin. Those were the words that echoed in my head as I glanced upon the nearly-perfect skin of K-Drama royalty and brand ambassadors Lee Min-ho and Jun Ji-hyun when they arrived at the exclusive “See My Skin, Lift My Way: Love My Prime” campaign launch of Ultherapy PRIME. As we took our seats (I was lucky enough to occupy a place right at the front), I found myself staring at both Lee and Jun as they appeared onstage with the most impeccable complexions I’ve ever laid my eyes on. Lee, who just celebrated his 38th birthday last June, and is one of the busiest actors and models at the moment, showed no signs of tiredness. In fact, he looked as though he had just awakened from twelve hours of sleep. Jun, who is now in her early 40s, was similarly radiant and beaming with confidence with just a very thin layer of makeup on—close to none at all.
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Korean Royalty
At the launch, Lee and Jun shared their thoughts on embracing beauty at every stage of life. Lee, who is on his third year with Ultherapy, was all smiles as he expressed his excitement to extend his relatonship with Merz Aesthetics, “As we celebrate the confidence that comes from loving our prime, I feel empowered to evolve in a way that feels right for me through a personalized approach with Ultherapy PRIME that’s tailored to my skin’s specific needs.”
As a busy individual, Ultherapy is perfect for Lee because he only has to have it done once to twice a year, and the results after each procedure are nothing short of dramatic: Studies show that Ultherapy PRIME can increase collagen production, with one study indicating a 42% increase in the production of collagen. Additionally, Ultherapy PRIME’s ultrasound imaging allows practitioners to see the layers of tissue they are treating, ensuring that the energy is delivered precisely where it is most needed. This level of precision maximizes the treatment’s effectiveness and enhances safety by targeting only the intended areas, avoiding unnecessary exposure to surrounding tissues.
Jun, who joined the Merz Aesthetics® family this year, says she is honored to be part of a company that embodies confidence and well-being,” She shares, “As I step into each phase of life with confidence and embark on an ongoing evolution to become my best self, I am empowered to trust the journey and love my prime.”
Personalized Touch
Beyond beautifying, Ultherapy PRIME has become the go-to procedure now more than ever because aside from being a more comfortable experience than the original Ultherapy, it’s now a much more precise version as it is equipped with enhanced imaging technology to achieve more targeted results.
But it seems, more than anything, it’s the made-for-you approach that consumers are really appreciating. “Consumers today don’t just want to look good—they want results that are made just for them,” shares Lawrence Siow, President of Merz Aesthetics Asia-Pacific. “Ultherapy PRIME takes personalized beauty to a whole new level.”
Beauty for All
In fact, a fresh survey of over 1,500 women across Asia-Pacific reveals a major beauty shift: 94% now prioritize personalized skin lifting treatments, with 80% willing to pay more for results tailored to their unique skin needs. The takeaway? Generic is out, and personalized is in.
Ultherapy PRIME is here to remind us that there is a better choice, one that caters to our needs at whichever stage of life we are in—20s, 30s, 40s and beyond. Ultimately, it’s about you choosing YOU.
For more, visit their official website or Instagram page.
Photos: ULTHERAPY
