Ever wondered what you’d look like with straight arches? Or with bushier brows? When faced with several brow trends, wanting to try a new brow style seems inevitable for the beauty-obsessed.
But like haircuts, brow shapes aren’t one-size-fits-all — what looks good on your favorite K-Pop star might not work for your face shape. Luckily, Benefit Cosmetics came up with a genius solution to our dilemma.
A post shared by Benefit Cosmetics US (@benefitcosmetics) on Jan 15, 2018 at 10:45am PST
Launched this month on benefitcosmetics.com, the beauty brand — who has been known for their Brow Bars aside from their quirky cosmetics — has created an augmented reality tool called “Brow Try-On”, which sounds exactly what it’s like. Slightly similar to filters on Instagram or Snapchat, this technology lets you try out straighter, thicker, lighter, or higher arches without touching your brows or even wasting a dime. But unlike social media filters, the virtual brow shapes look realistic on the face. In fact, one of its brand managers even suggests to take a selfie using the tool, and no one will notice that you used a filter.
Once you’ve found the perfect brow shape, select “Get The Brows”, and the feature will tell you which products you’ll need to achieve the look, or you can save the photo and use it as your “brow peg” on your next eyebrow wax appointment inside Benefit’s stores.
Frequently Asked Questions
According to the article, Brow Try-On is an augmented reality tool on benefitcosmetics.com, launched in January 2018. It lets you try straighter, thicker, lighter or higher brow arches virtually, without touching your brows. The article says the virtual shapes look realistic on the face, unlike social media filters.
The article says you try different brow shapes with augmented reality, similar to Instagram or Snapchat filters. Once you find a shape, you select “Get The Brows” to see which products you need, or save the photo to use as a “brow peg” at your next waxing appointment in Benefit stores.
Yes, according to the article. After finding a shape, you can save the photo and use it as your “brow peg” at your next eyebrow wax appointment inside Benefit’s stores. The article doesn’t say whether all Benefit stores offer brow services or in which countries.
According to the article, once you select “Get The Brows,” the feature tells you which products you’ll need to achieve the look. It doesn’t name the products or say whether they are Benefit products only. The text also doesn’t give any prices.
The article says brow shapes aren’t one-size-fits-all, like haircuts, and that what looks good on a K-Pop star might not work for your face shape. It presents Benefit’s Brow Try-On as a way to find a brow shape that suits you, without making any promise of results.
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- benefit cosmetics
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