Nothing sets a vibe quite like a fresh, new hairstyle. Just recently, the popularity of the clean girl and old money aesthetics hailed sleek, clean buns as the hottest, it girl-approved trend. But this year’s biggest hair moments are defined by movement. Think effortless shags and silky, soft layers. Of course, we’re so down to see all of you having fun with texture. But can your hair care keep up?
If you’re looking to switch things up, the NEW Sunsilk is here to swoop in with the perfect solution. This time, with its best-ever formula—made even better. Together with its newest hairkada, Filipino Gen Z stars Belle Mariano, Ashtine Olviga, and Kai Montinola, and K-Pop girl group BABYMONSTER, the brand is taking you to an exciting new era defined by hair that sways like silk. Here’s everything you need to know about it.
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Sway Like Silk
Those of you who have stayed loyal to the OG Sunsilk Smooth & Manageable Activ-Infusion—yes, the iconic pink bottle—may be thinking, why change a good thing? But hear us out.
With increasing exposure to environmental stressors like pollution, heat, and humidity, maintaining smooth, silky, and manageable hair can be more challenging. We need hair care that offers more than our desired look, but also better protection.
This is where the NEW Sunsilk Smooth & Manageable Shampoo comes in. Now with Amino-Silk Complex, it combines amino acids to strengthen hair strands and repair cuticle damage, silk protein to keep hair hydrated and bouncy, and argan oil to reduce frizz. The results? Up to 200% smoother and silkier hair.
No matter what hair style you’re adopting this year—or what adventure you may be getting into—your hair is ready to sway with you.
Formula for Every Hairkada
Now, no girl has the exact, same hair type. So you may also explore other variants of the new and improved Sunsilk shampoo for your specific needs:
Ready to move to your strong, independent era? Try the NEW Sunsilk Strong & Long with Biotin-Strong Complex. This blend of biotin, elastin, and Vitamin B5 keeps hair up to 5x stronger as it grows long.
Dealing with dandruff and dry hair? Go for Sunsilk Anti-Dandruff and Silky with Nia-Nourish Complex. It combines piroctone olamine, niacinamide, and biotin to protect the hair from pollution and sweat-causing dandruff, while keeping hair nourished and silky.
For those of you who love playing around with hot tools and hair color, try the Sunsilk Damage Restore with Peptide-Repair Complex. A blend of peptide, collagen, and Vitamin C, it helps keep hair shiny and healthier-looking.
Lastly, for up to 5x straighter hair and maximum humidity protection, try the Sunsilk Perfect Straight with Keratin-Align Complex. This blend of keratin, macadamia oil, and Vitamin C effectively tames your hair without making it look flat, for that sleek finish.
Still unconvinced? Try the silk-tie test after washing with Sunsilk. And watch as your hair glides smoothly—without tugging—through every hair accessory.
Get ready to enter your newest era. No matter your hair type, style, or vibe, own every moment and sway through life with confidence and Sunsilk.
Achieve hair that sways like silk, and share the results using the hashtags #SunsilkPH and #SwayItWithSunsilk. For more information, follow @sunsilkph on Instagram, Facebook and Tiktok.
Frequently Asked Questions
The new formula features an Amino-Silk Complex, blending amino acids, silk protein, and argan oil to strengthen hair, repair cuticle damage, and reduce frizz for smoother results.
This improved shampoo provides up to 200% smoother and silkier hair while offering better protection against daily environmental stressors like pollution, heat, and humidity.
Yes, the range includes variants like Strong & Long for growth, Anti-Dandruff and Silky for scalp care, Damage Restore for chemically treated hair, and Perfect Straight for sleekness.
The brand is joined by a “hairkada” of Filipino stars, including Belle Mariano, Ashtine Olviga, and Kai Montinola, along with the K-pop girl group BABYMONSTER.
The brand suggests the “silk-tie test”—washing hair with Sunsilk and then gliding a silk tie through it to see if it moves smoothly without any tugging.
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