Achieve the perfect smokey eye with Pat McGrath’s expert tips and Max Factor’s new Smokey Eye Drama Kits. From bold looks to lighter, luminous variations, discover how to master this classic style.
Known to be one of the most classic makeup looks of all time, a smokey eye is more versatile than you think, as it can be worn at a formal event to a date.
While many women know this look to be flattering, a lot of them are also nervous to pull it off. Did you just realize that you were one of them? Not to worry—Max Factor is making the smokey eye more achievable than ever with six new Smokey Eye Drama Kits (P695).
From earthy tones to neutral grays to shimmery gold shadows, each palette has a personality of its own. They contain buildable color pigments that are enriched with skin conditioners for smoother application. In addition to this, the brand’s new shadow formula also allows for a higher concentration of pearls, resulting in that glamorous shimmer you’ve always wanted!
For a touch of rock and roll, Max Factor Global Creative Design Director Pat McGrath likes to smudge a kohl eye pencil around the eyes before setting it with a deep eye shadow such as the Smokey Eye Drama Kit in Lavish Onyx. “Blend [the pencil] with fingers to form the shape then follow-up with eye shadow to add richness and depth. This type of smokey look,” she shares.
If that look is a little too dark for you, you can use textures to create a lighter, more luminous look. Opt for the metallic shades seen on the kits, giving the smokey eye a contemporary twist. “When you use metallics, or glitter on the eyes, it enhances highlights and creates depth. Focusing these products on places like the inner eye corners and centers of the lids brings youthful light and dimension to the structure of the eyes,” McGrath says.
So whether you want to go all-out or try something more suited to the day time, there is one thing to remember: be fearless and just have fun with it!
Frequently Asked Questions
Pat McGrath’s rock-and-roll approach is to smudge a kohl eye pencil around the eyes, blend it with fingers to form the shape, then set it with a deep eyeshadow such as Max Factor’s Smokey Eye Drama Kit in Lavish Onyx. She says the shadow adds richness and depth.
Use metallic or glittery textures instead of deep dark shades. McGrath says metallics or glitter enhance highlights and create depth, and that focusing them on the inner eye corners and centers of the lids brings youthful light and dimension to the structure of the eyes.
Max Factor’s Smokey Eye Drama Kits are a line of six eyeshadow palettes, priced at P695, ranging from earthy tones and neutral grays to shimmery gold. According to the brand, the buildable pigments are enriched with skin conditioners, and the formula holds a higher concentration of pearls for shimmer.
Pat McGrath is Max Factor’s Global Creative Design Director. Her smokey eye guidance covers two approaches: smudging kohl pencil and setting it with a deep shadow for a rock-and-roll look, and placing metallics on the inner corners and lid centers for a lighter, luminous finish.
Yes. The smokey eye is described as one of the most classic makeup looks and versatile enough for a formal event or a date. Deeper, kohl-based versions suit bolder evenings, while metallic or glitter textures give a lighter, luminous variation better suited to daytime.
