The rules don’t exist for Ha.Mu. The brainchild of Mamuro Oki and Abraham Guardian stands firm on designing based on experimental creativity alone.
“We started out with making custom pieces for friends and eventually started doing pieces for iconic people in the fashion industry,” the designers share. Soon, they started getting recognition from several fashion magazines in the country. For the season and early 2018, they are expanding with a prêt-à-porter range with a collection that tells a story on the in-between points of two parallel universes clashing, each carefully handcrafted item speaking for itself. The pieces are something that’s rarely seen in regular ready-to-wear—elevating and ultimately changing the game and staying authentic to their quirky artisanal style.
When asked on the mark they hope to leave in fashion, Oki and Guardian were crystal on their perspective. “We hope that we can leave an impact where people are not afraid to express their creativity in their own unique way, even if it means looking like a fool. Sometimes that can help you to bring forward your voice to the table for people to actually listen and observe what you have to offer.”
The vision is clear with Ha.Mu: it’s not just clothes but an emblem of inspiration for young creatives who are reluctant to fully express themselves. Breaking the barriers of gender norms, Ha.Mu goes by their terms and challenges the limits of clothing, transforming every garment into a work of art.
feature image from Ha.Mu
Frequently Asked Questions
Ha.Mu is the brainchild of designers Mamuro Oki and Abraham Guardian. MEGA says the local label stands firm on designing based on experimental creativity alone, and describes the two as up-and-coming designers sticking to their authenticity and challenging how ready-to-wear is designed.
MEGA says Ha.Mu began as a joke between two creatives, Oki and Guardian, who decided to pursue a line after their school projects kept being compared. They started by making custom pieces for friends, then for iconic people in the fashion industry, and began receiving recognition from fashion magazines.
MEGA says Ha.Mu’s prêt-à-porter range for the season and early 2018 tells a story of two parallel universes clashing, with each handcrafted item speaking for itself. The designers describe a fusion of peculiar personalities resulting in a beautiful but tragic mess, with mixed fabrics and reversible pieces.
The designers say their aesthetic is similar to a clown, striking and evocative of emotion. MEGA describes it as quirky and artisanal, with mixed fabrics, reversible pieces, and fun clothes it calls editorial-worthy, in a style that is rarely seen in regular ready-to-wear.
Oki and Guardian said they hope people will not be afraid to express their creativity in their own unique way, even if it means looking like a fool. MEGA adds that Ha.Mu breaks gender norms and aims to inspire young creatives reluctant to fully express themselves.
