Much like New York and London before it, Milan Fashion Week brought its own wild energy to the Spring-Summer 2027 runways. Think textured hair, eyes accented with unexpected color, and pouts that demand to be noticed. This season, restraint is out the window—and beauty is all the better for it.
RELATED: LFW S/S27 Beauty Report: Maximalism, Experimentation, and a Touch of Romance
Hair of All Textures
Hair took on a life of its own this season, with volume and texture taking center stage. At Gucci, bigger was better, while Roberto Cavalli embraced loose, voluminous waves finished with a touch of frizz. Prada took texture even further, letting frizz become part of the look rather than something to be smoothed away. The message? This season, hair doesn’t need to behave.
Eyes and Pops of Colors
Eyes were anything but understated this season. Giorgio Armani kept things smoky, while Sportmax took eyeliner to dramatic lengths with thick, black lines that looked ready to take flight. Gucci revisited its signature bold, smoky eyes, this time punctuated with unexpected pops of color. At Blumarine, mermaid-blue shimmer was swept across the eyes, proving that when it comes to eye makeup this season, a little color can go a long way.
The Anti-Neutral Lip
All over the runway, lips refused to fade into the background. Instead, designers embraced bolder, warmer hues, from the rich shades seen at Dolce&Gabbana and Sportmax to Ferragamo’s polished pout. At Diesel, lips had that just-kissed, fresh-out-of-a-makeout-session effect. Whether glossy, warm, or deliberately undone, neutral lips can sit this one out.
Playing it safe is officially off the table. For Milan, they refuse to let beauty fade into the background. Instead, it embraces self-expression rather than perfection. And with this season, beauty is ready to run wild.
Featured Image and Photos: GUCCI, DIESEL, FERRAGAMO, BLUMARINE, GIORGIO ARMANI, ROBERTO CAVALLI, DOLCE & GABBANA, SPORTMAX, PRADA (via Instagram)
Frequently Asked Questions
Voluminous, textured hair defined MFW S/S27, with Gucci going bigger, Roberto Cavalli embracing loose waves with frizz, and Prada letting frizz stand as a deliberate part of the look rather than something to smooth away.
Giorgio Armani kept a smoky eye, Sportmax used dramatic thick eyeliner, Gucci revisited its bold smoky eye with pops of color, and Blumarine swept mermaid-blue shimmer across the eyes.
Neutral lips were largely absent at MFW S/S27, replaced by richer hues at Dolce&Gabbana and Sportmax, a polished pout at Ferragamo, and a glossy, just-kissed effect at Diesel.
Blumarine used mermaid-blue shimmer swept across the eyes for its MFW S/S27 show.
MFW S/S27 beauty embraced self-expression over restraint, favoring bold texture, unexpected color, and noticeable lips instead of the understated, “perfect” looks typically associated with polish.
