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Fact: It has been seven years since Rosé of BLACKPINK bleached her hair blonde and never looked back. Let that sink in. Seven years of sustaining the same level ten platinum shade that many Asians yearn to try at some point in their lives. But while blonde hair continues to dominate mood boards, keeping it healthy is another matter entirely.
According to hair expert Jhen Maningas Hizon, consistency is what separates healthy long-term blondes from damaged hair that eventually gives up. Known for helping actress Andrea Brillantes achieve her blonde transformation, Hizon has spent years working with clients committed to preserving lighter hair despite the challenges that naturally dark Asian hair presents.
How to Maintain Color and Hair Health
“For clients na consistently blonde, I recommend every 4-6 weeks ang root touch-up,” Hizon explains. Beyond achieving a cleaner result, regular upkeep also makes the bleaching process safer overall since overly grown roots can become harder to lift evenly, which often results in banding—a hair color error where a distinct, differently colored ring or strip (often orange or yellow) appears around the hair.
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At home, blonde maintenance becomes part of the weekly routine. “Blonde hair needs balance repair, moisture, and protection,” she says. Daily care should include repairing shampoo, treatment products, and leave-in protection to help minimize heat and environmental damage. Weekly deep treatments also play an important role in restoring strength after repeated bleaching sessions.
At Jhen Hair Extensions Salon, Hizon often recommends products from the Milbon Repair Series: the Milbon Repair Restorative Shampoo & Treatment for strength and softness, the Milbon Repair Restorative Blowout Primer for heat protection and daily damage, and the Milbon Repair Weekly Booster for deeper moisturizing tailored to bleached hair.
Of course, managing lightened hair also means controlling brassiness before yellow tones begin taking over. “To keep the blonde fresh, kailangan ng purple shampoo or toning products once or twice a week para ma-neutralize yung yellow tones,” Hizon shares. She points to the Milbon Blonde Plus Nourishing Violet Shampoo and Milbon Blonde Plus Nourishing Violet Treatment as options for this. Still, she warns against relying too heavily on toning products alone: “Wag sobra sa toning. Dapat balanced with moisture para hindi maging dry or rough yung hair.”
How to Make Blonde Hair Last Longer
For clients planning to stay blonde for years, the hair expert believes prevention matters far more than correction. Her tips include avoiding overlapping bleach on hair that has already been lightened, scheduling regular salon treatments focused on repair, and staying consistent with trims. Crucially, you must maintain your home care routine instead of waiting for visible damage.
Finally, Jhen Maningas Hizon encourages everyone interested to approach blonde hair realistically. “Honestly, blonde is a lifestyle na. Choose a shade na bagay sa skin tone mo—not just what’s trending,” she concludes. “Trust your stylist’s long-term plan.”
Do blondes have more fun? Only if they practice discipline, routine, patience, and commitment to the upkeep long after the transformation itself. But once you’ve got this part down until it’s basically second nature, then you’re in for a stylish ride.
Photos: ANDREA BRILLANTES (via Instagram)
Photographed by MEETKESO
Frequently Asked Questions
To maintain a clean and even platinum shade like Rosé or Andrea Brillantes, you should schedule a professional root touch-up every 4 to 6 weeks. Regular upkeep prevents “banding,” a common color error where orange or yellow rings appear because overgrown roots are harder to lift evenly. Consistent maintenance ensures the bleaching process remains safe and keeps your blonde looking seamless from root to tip.
A successful blonde routine requires a precise balance of repair, moisture, and protection to combat the damage caused by repeated lightening. You should use a repairing shampoo and treatment daily, supplemented by a leave-in blowout primer to shield strands from heat and environmental stressors. Incorporating high-quality products, such as the Milbon Repair Series, helps restore the hair’s internal strength while maintaining a soft, healthy texture between salon visits.
To neutralize unwanted yellow tones and keep your blonde looking fresh, incorporate a purple shampoo and conditioner into your routine once or twice a week. Products like the Milbon Blonde Plus Nourishing Violet line are specifically designed to tone the hair without compromising its health. However, it is vital to balance toning with deep moisturizing treatments to ensure your hair does not become excessively dry or rough.
One of the biggest mistakes is waiting for visible damage to occur before starting a repair routine; prevention is always more effective than correction. You must avoid overlapping bleach on previously lightened hair, as this leads to extreme breakage and compromised hair integrity. Additionally, skipping regular professional trims or failing to follow a stylist-approved long-term plan can result in hair that looks dull and becomes unmanageable over time.
Choosing the perfect blonde is about finding a shade that complements your unique complexion rather than simply following the latest celebrity trends. A professional stylist can help you determine whether cool, ashy tones or warmer, golden hues will best enhance your skin tone for a natural and flattering look. Approaching blonde as a lifestyle choice ensures that your hair remains a stylish asset that you can realistically maintain for years.
