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International Women’s Month Became a Celebration of Beauty In This Limited-Run Pop-Up

Rustan’s International Women’s Month celebration will reframe your perspective on beauty and femininity through an immersive gallery experience—feauturing the works of these Filipina artists.

By Franchezca Udan March 28, 2026

For the longest time, beauty was seen as superficial—when it is anything but. Like an ever-evolving art form, beauty is self-expression. And when women embrace it unapologetically, it becomes a form of power.

martina lebron, ALison black, and shaira luna stun at grlpwr: beyond the frame

This International Women’s Month, Rustan’s champions the many ways women channel that kind of power through GRLPWR: Beyond the Frame. Missed the event? Here’s a closer look at what you may have missed, and everything else you can experience.

a celebration of femine power: guests stunned at rustan’s grlpwr: beyond the frame event

Reframing Beauty

What better way to showcase the power of beauty than through art? Rustan’s brings this to life by transforming its spaces into an immersive gallery—highlighting the works of talented Filipina creatives that best embody the theme “I Create, Therefore I Am,” which you can explore for a limited-time, from March 1 to 31.

shaira luna embodies femine beauty at the event

At Rustan’s Shangri-La, photographer Shaira Luna revisits girlhood through the Days Are Long (2015) exhibit, a nostalgic series capturing intimate moments of young women discovering themselves.

from art exhibits to live performances, rustan’s celebrates WOMEN creatives

Movement artist Alison Black presents a dance film about rediscovering joy in creation—embodying strength, vulnerability, and femininity through contemporary choreography. Artist-designer Martina Lebron translates the emotion of the Filipino love song into KUNDIMAN on Silk, a wearable artwork inspired by Sampaguita and musical rhythms.

guests got to try fun games and activities at the event

Meanwhile, at Rustan’s Makati, multimedia artist Tara Soriano transforms the exhibition space into an immersive environment of light and structure. Lastly, painter Rachel Le Roux celebrates the female form through her works, which feature layered pigments that capture sensuality.

guests exploring activities at the event

Beauty Perks Worth Discovering

You don’t have to be a professional artist to express yourself. You can do just that with Rustan’s selection of luxury beauty items—and get exclusive limited-run perks in the process. From March 8–31, those of you who are Beauty Addict members can earn 5× points on a minimum purchase of ₱1,000 at Rustan’s Beauty Source.

Want to splurge and expand your collection? Stay organized with the Beauty Addict: Chrome Collection GWP promo. For a minimum purchase of ₱25,000 at Rustan’s Beauty Source, you can receive the Umbra Wavy Jewelry Organizer.

Explore beauty and discover new experiences beyond the gallery walls by participating in the season’s grand raffle. From March 1 to May 31, 2026, every P5,000 purchase at Rustan’s Beauty Source entitles Beauty Addict members to one e-raffle entry for a four-days, three-nights stay for two at a 5-star luxury hotel in Ho Chi Minh City, Vietnam, inclusive of round-trip business class flights. Formerly known as Saigon, the city is the perfect destination for those of you seeking to explore both heritage and modern expressions. This includes French colonial facades, contemporary galleries, and a vibrant street culture. You can explore destinations like the Ho Chi Minh City Museum of Fine Arts, The Factory, Saigon Opera House, and many more. So don’t miss this chance to step into a summer worth framing.

This International Women’s Month, step beyond the frame and into a world where beauty transcends boundaries—only at Rustan’s.

Discover limited experiences and exclusive perks that honor your feminine power. Shop at a Rustan’s near you, online at Rustans.com, or via a personal shopper at 09171111952. For updates and announcements, follow @RustansBeautySource on Instagram, Facebook, and TikTok, and @rustansph and on Instagram and Facebook.

Frequently Asked Questions

What is the Rustan’s GRLPWR: Beyond the Frame event?

Rustan’s GRLPWR: Beyond the Frame is an immersive art exhibition celebrating International Women’s Month by showcasing the works of prominent female Filipina creative artists.

Which artists are featured in the Rustan’s Women’s Month exhibit?

The exhibition features prominent Filipina contemporary creatives, including photographer Shaira Luna, movement artist Alison Black, designer Martina Lebron, multimedia artist Tara Soriano, and painter Rachel Le Roux.

When does the Rustan’s GRLPWR exhibition run?

The limited-run cultural exhibition runs from March 1 to March 31, allowing visitors to view the collaborative art spaces at Rustan’s Shangri-La and Makati locations.

What shopping rewards are available at Rustan’s Beauty Source in March?

Beauty Addict members receive five times the standard points on minimum purchases of 1,000 pesos and a complimentary Umbra Wavy Jewelry Organizer for spends over 25,000 pesos.

How do customers enter the Rustan’s summer grand raffle?

Shoppers earn one e-raffle entry for every 5,000 pesos spent at Rustan’s Beauty Source, offering a chance to win a luxury trip to Ho Chi Minh City.

Franchezca Udan

Copywriter

Franchezca Giddel Udan is a copywriter at MEGA Asia, specializing in branded storytelling across print and digital platforms. Her work covers beauty, fashion, lifestyle, and entertainment, translating product guides, reviews, tutorials, and trend-driven content into accessible, expert-backed stories. She has also written features and essays exploring culture and feminism.

A Cum Laude graduate with a Bachelor’s Degree in Communication, she earned recognition in writing competitions across Central Luzon in news broadcast, radio drama, theater, and film. Her journalism and creative writing background informs a style that blends research-driven insights with engaging storytelling.

Beyond her work at MEGA, she pursues personal creative projects, including screenplays and blog writing, while championing a thoughtful, human-centered approach to storytelling.

See more stories by Franchezca Udan