The Uncomplicated Upgrade for Smoke-Free Women On The Go

Every second counts in the rhythm of a modern woman’s life. Time is a precious commodity that guides her to make intentional choices. Ideally, she already has it together, free from anything that causes friction with her lifestyle. Yet, in one surprising area, she finds a snag. For women exploring a smoke-free lifestyle, the promise of a cleaner alternative has often come with a hidden tax on time. Maintenance, after all, comes with a cost.

So, what if it didn’t?

Meet The New IQOS

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At the Cove Manila, Okada, IQOS set the stage for a shift in the smoke-free conversation with the new IQOS ILUMA i—a smoke-free device where the ritual of cleaning is a thing of the past. Pioneer induction heating ensures the only thing left behind is a consistent, satisfying moment. The IQOS ILUMA i invites users to a more considered pace and, as a nod to a future built with intention, its new approach even weaves recycled materials into its design.

For the discerning woman, the IQOS ILUMA i offers a clean taste without the fire, ash, or the accompanying chore. It embodies the understanding that luxury can exist with less fuss. And for the smoke-free woman on the go, the path forward is, finally, uncomplicated.

Government Warning: This product is harmful and contains nicotine, which is a highly addictive substance. This is for use only by adults and is not recommended for use by non-smokers.

For adult smokers looking for smoke-free alternatives, visit the official IQOS website to learn more.

Photos courtesy of IQOS