This Lifestyle Concept Brand Offers Playful Trinkets with Your Name On Them

Personalize bag charms, keychains, tumblers, hats, and more with This & That.

By Moira Del Rosario September 02, 2025

Lifestyle brand This & That was born out of a passion for creativity and self-expression. By infusing the joy and color of childhood into everyday essentials—caps, tumblers, bag charms, and hats—they transform simple items into curated lifestyle pieces.

^{This & That, a whimsical brand that brings joy through personalized charms}

Personalized hats, stuff toys, charms, and more — ^{Personalized hats, stuffed toys, charms, and more}

More than whimsical trinkets, these pieces carry sentiment while remaining fun and functional. The brand also brings its creative experience to life through the Made by Ü DIY Bar. The on-the-spot customization station invites guests to choose from a curated selection of essentials and personalize them with icons, letters, and charms, transforming each creation into a meaningful memento.

^{Customize your everyday essentials with color and style}

^{Create whimsical and sentimental charms}

Through well-designed items and memorable experiences, This & That inspires joy, sparks imagination, and adds meaning to every moment of creating, gifting, and celebrating. With every charm, hat, and tumbler, the brand proves that the joy of childhood can stay with us well into adulthood.

This & That's Made by Ü DIY Bar at the MEGA Woman Club last March — ^{This & That’s Made by Ü DIY Bar at the MEGA Woman Club last March}

Their mobile Made by Ü DIY Bar brings that same passion to life at birthdays, corporate events, brand activations, and weekend bazaars—turning gatherings into colorful, creative celebrations that leave lasting memories. Besides, nothing says “mine” better than something with your name on it. Luxury houses know this, luggage brands know this—and your next party can, too.

Visit This & That at SM Megamall Department Store, SM North EDSA Department Store, SM Southmall Department Store, and Station by SM Fairview, or order online via Shopee, Lazada, or their very own website. Stay tuned for the launch of their very first permanent kiosk—bringing joyful, personalized experiences to your favorite retail destinations.

Shop charms, explore pop-ups, and book them for your next launch, collaboration, and celebration. Visit their social media to learn more.

Featured Image and Photos: THIS & THAT

Moira Del Rosario

Digital Content Writer

Once immersed in fictional writing at UP Diliman, Moira del Rosario eventually traded imagined worlds for the fast-paced landscape of digital media as a Digital Content Writer for MEGA Asia, covering women’s stories across the region alongside the latest in beauty.

They spotlight women shaping culture today through profiles, exclusive features, and roundups on Asian representation at global fashion events. They also write about beauty through a growing lens—covering makeup, skincare, wellness, nails, and fragrance with curiosity and a strong eye for emerging trends.

Having worked in digital media for years, Moira is drawn to stories that beg to be unraveled—from the ever-changing landscape of pop culture and the inner workings of beauty to queer voices that deserve to be seen, celebrated, and championed.

See more stories by Moira Del Rosario