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With a lethal face card and raw talent come great opportunities. Gülnezer Bextiyar, better known as Guli Nazha, was determined to make a name for herself while studying at Xinjiang Arts University and later at the Beijing Film Academy. At just 19, her unique beauty captured attention, eventually leading her to sign with Tangren Media.
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Break At First Sight
A year after Nazha signed with Tangren Media, she immediately rose to fame in the television series Xuan-Yuan Sword: Scar of Sky, where she played one of the main cast members, Yu Xiaoxue. In 2013, she made her big-screen debut, starring in multiple films and earning the Newcomer Award at the Golden Phoenix Awards. Since then, her career has been marked by a steady stream of film and television projects.
And while Nazha has yet to win a Best Actress award, her growing list of brand partnerships underscores her rising influence.
A Muse for Luxury
With a face that could launch a thousand ships, many high-profile brands have taken notice of the Chinese actress. In 2017, Nazha became Fendi’s first Chinese brand ambassador—an achievement that not only elevated her career but also spotlighted Chinese talent on the global stage. Since then, she has represented several brands, including fine jewelry house Qeelin, Sergio Rossi, and, most recently, Saint Laurent in 2024.
Nazha has also become a regular at fashion weeks, attending Paris in September 2023, Milan in February 2024, and New York in March 2025.
Her beauty may have opened doors, but it is her talent and persistence that keep them open. For her, every project and partnership is a step toward defining success on her own terms. As Guli Nazha continues to carve her place in both entertainment and fashion, she also champions Chinese talent on the international stage. Beyond her work on screen, she continues to captivate audiences worldwide with her presence, influence, and evolving artistry.
Catch her newest project or partnership on Guli Nazha’s social media accounts.
Featured Image and Photos: GULI NAZHA
