The Asian presence at Fashion Week gets bigger by the season—and this time, it’s impossible to miss. Beyond the growing numbers is the unapologetic style, discerning eye, and undeniable star power that Asian personalities bring to every front rowFront RowThe prime seats closest to the runway at a fashion show, traditionally reserved for the most influential editors, top buyers, celebrities, and loyal clients. Sitting front row signals status andGo to Front Row Glossary. From Manila to Beijing and everywhere in between, these are the Asian stars who made their mark at this season’s Milan Fashion Week.
RELATED: Asian Style Stars Make Their Way to London Fashion Week S/S27
Filipinos
Filipino stars made a strong showing in Milan, with Heart Evangelista leading the charge as she moved from show to show throughout the week, bringing a different take on her signature style each time. She was joined by Pia Wurtzbach-Jauncey, who made her way to Gucci, along with singer-songwriter Bella Poarch.
Max Collins and Kylie Verzosa caught up at Onitsuka Tiger before venturing into other shows. Nikki Huang, on the other hand, made appearances at Blumarine, Tod’s, and Missoni.
Thai
Thai stars brought their own brand of star power to Milan, with a particularly strong presence across the week’s front rows.
Among them was GL actress Becca Armstrong, who attended as a brand ambassador for Tod’s. Faye Peraya delivered an edgy energy in black at Ferragamo, while Thanaerng made a stunning impression at Bottega Veneta. Baifern Pimchanok stunned in a white whie at Onitsuka Tiger, while Prada’s newest ambassador Namtan Tipnaree made her Fashion Week debut in a yellow-and-pink ensemble.
Koreans
Korean talent was also well represented in Milan, with K-drama actors and K-pop stars appearing across the front rows. Among those spotted were Kim You-jung, Nana, Park Gyu-young, Song Hye-kyo, and Girls’ Generation’s Yoona, alongside fashion influencer Jihoon Kim.
Japanese
Japanese stars were equally visible across Milan’s front rows, from established actresses to idols. Actresses Keiko Kitagawa, Marie Iitoyo, Nana Eikura, and rising actress Miku Martineau were among those in attendance.
Japanese idols also made their presence felt, with TWICE members Momo, Mina, and Sana joining XG’s Chisa and Cocona in Milan. Across the shows, their appearances brought together the worlds of music, celebrity, and fashion that have increasingly become intertwined during Fashion Week.
Chinese
Chinese stars also turned out in force, bringing everything from polished glamour to understated off-duty dressing to Milan’s front rows. Among those spotted were actresses Yang Mi, Yang Zi, Shen Yue, Gao Ye, and Zhu Zhu.
Model Fei Fei Sun showed off her effortless, off-duty style at Brunello Cucinelli, while artist Yanran Chen made her way to Giorgio Armani. Chinese influencer Tingting Lai, meanwhile, flew straight from London to Milan, where she attended Prada, Max Mara, Etro, and Moschino.
Across the Region
Beyond the region’s biggest entertainment markets, Milan also welcomed a wider mix of Asian fashion personalities and cultural figures. Fashion influencers Steph Hui, Molly Chiang, Yoyo Cao, and Christinna Kuan were among the familiar faces moving between Milan’s front rows.
Indian actresses Aditi Rao Hydari and Rashmika Mandanna were spotted at Tod’s and Onitsuka Tiger, respectively, alongside Indonesian actress and philanthropist Raline Shah and Malaysian actress Amelia Henderson.
Meanwhile, Taiwanese actress and filmmaker Shu Qi sat front row at Bottega Veneta, while Vietnamese singer and MEGA cover star Ho Ngoc Ha attended Gucci. Vietnamese fashion influencer Quynh Anh Shyn, meanwhile, moved between Dolce & Gabbana, Moschino, and MM6 Maison Margiela, showcasing the versatility of her personal style across Milan’s different fashion worlds.
Across Milan, Asian stars were bringing their own identities, aesthetics, and interpretations of fashion with them. Beyond the season’s newest trends and ready-to-wear pieces, fashion is also shaped by the people in the room—the ones watching, wearing, interpreting, and ultimately giving these clothes a life beyond the runway.
This season in Milan offered yet another reminder of how exciting it is to see more Asian voices occupying that space, and making the global fashion conversation their own.
Featured Image and Photos: PRADA, YANRAN CHEN, ONITSUKA TIGER, MAX MARA, ZHU ZHU, BRUNELLO CUCINELLI, FERRAGAMO, KYLIE VERZOSA, MAX COLLINS, PIA WURTZBACH-JAUNCEY, BELLA POARCH, NIKKI HUANG, AUTUMN DURALD ARKAPAW, STEPH HUI, ADITI RAO HYDARI, RALINE SHAH, GO RUNWAY, MINA MYOI, TOD’S, XG, JIHOON KIM, PARK GYU-YOUNG, LIM YOONA, SONG HYE KYO, AMELIA HENDERSON, CHRISTINNA KUAN, YOYO CAO, MOLLY CHIANG, SHUN QI, BECCA ARMSTRONG, THANAERNG, HO NGOC HA, QUYN ANH SHYN (via Instagram)
Frequently Asked Questions
Heart Evangelista led the Philippines’ presence, moving between multiple shows, joined by Pia Wurtzbach-Jauncey at Gucci, Bella Poarch, Max Collins, Kylie Verzosa at Onitsuka Tiger, and Nikki Huang at Blumarine, Tod’s, and Missoni.
Namtan Tipnaree, Prada’s newest ambassador, made her Fashion Week debut at the show in a yellow-and-pink ensemble.
Kim You-jung, Nana, Park Gyu-young, Song Hye-kyo, and Girls’ Generation’s Yoona attended Milan Fashion Week S/S27, alongside fashion influencer Jihoon Kim.
TWICE members Momo, Mina, and Sana attended alongside XG’s Chisa and Cocona, bringing K-pop representation to Milan’s front rows during S/S27.
Yang Mi, Yang Zi, Shen Yue, Gao Ye, and Zhu Zhu attended, along with model Fei Fei Sun at Brunello Cucinelli and influencer Tingting Lai, who attended Prada, Max Mara, Etro, and Moschino.
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