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The New Balance 740 Colorways Were Made for You and Your Alter Ego

From your 7:40 coffee to your 7:40 martini, the new 740s have you covered. Get them in blue and pink—exclusively at Foot Locker.

By Biel Arevalo August 11, 2025

The New Balance 740 Colorways Were Made for You and Your Alter Ego

When someone asks you to name a sneaker you can wear from AM to PM, how many come to mind? Exactly. Most don’t get the morning-to-martini memo, but the new 740s do. Now reissued in Foot Locker-exclusive colorways, this retro silhouette splits the vibe: one in pink for the shy, subtle, and stylish; the other in blue for the bold, brazen, and provocative. Call it your sign to choose your fighter… or keep both in rotation.

The brand celebrates the launch of two new 740 colorways with a global campaign fronted by New Balance athletes Eberechi Eze and Cameron Brink. The pairing is perfect: two rising icons lacing up for two distinct palettes, each loaded with personality.

The 740 in Blue

Meet the blue colorway, whose moody hues, silver accents, and a grounding touch of black make it a little bit seaside and a little bit city at the same time. It’s a Monday-to-Friday uniform that won’t look out of place when someone texts “cocktails?” at five.

New Balance 740 in Blue — ^{in shoreline blue, dark shoreline blue, black, and silver metallic}

It’s worn by Eberechi Eze, England’s most watchable midfielder, who moves like he’s gliding on air. Off-duty, he’s the guy who can wear anything and make it look like he planned it weeks ago. “I love the functionality of the 740,” Eze says. “No matter what I’m wearing, the shoe elevates any look.”

This colorway is polished without trying, which is exactly why it works from desk to dinner… and maybe into whatever happens after.

The 740 in Pink

Then there’s the pink colorway. The moment you lace it up, you’ll feel like you’re brought into your going-out era, even if you’re just headed to a matinee. It reads playful, a bit femme, but never prude. It’s like a satin ribbon on a boxing glove.

New Balance 740 in Pink — ^{in washed burgundy, pink taffy, black, and sea salt}

Cameron Brink—WNBA rising star, NCAA champion, and New Balance’s first-ever female basketball signee—wears it with natural irreverence. Like Brink herself, the shoe blends power and playfulness. “I love how sporty and stylish they are,” Brink gushes. “They’re the perfect sneaker to dress up or dress down.” Feminine, but never fragile.

Whether you lean blue or pink, whichever one you choose, the real flex is not having to. If anything, this drop makes the case for committing to both moods. Or one for you and your alter ego, if any. We’re not judging.

Photos: NEW BALANCE