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For over a century, OMEGA has sculpted the hours and minutes with women in mind, from the elegance of the Ladymatic to the strength of the Seamaster. Now, the Aqua Terra returns in a new, compact silhouette that refuses to be anything but sublime.
At the exclusive unveiling in Kyoto attended by MEGA, OMEGA President and CEO Raynald Aeschlimann underscored the collection’s deeper intent: to create not just a beautiful timepiece, but one that lives up to the brand’s highest standards—mechanically, emotionally, proportionally.
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Omega ambassadors Danielle Marsh, Ashley Graham, and Marisa Abela at the launch of Omega’s new Aqua Terra timepiece in 30mm
“Any of the new watches that we’re developing have to have a new movement,” he emphasized, noting that simply resizing an existing calibre wouldn’t do. The 30 MM Aqua Terra was never going to be quartz nor could it settle for anything less than Master Chronometer certification.
“A small movement is more difficult than a big one,” he admitted, revealing that the brand spent four years developing this one as compact, precise, and entirely new. Because in his words, true luxury shows soft strength, exacting emotion, and impeccable proportion. For OMEGA, a watch for women must be all three: lithe, intricate, and built from the inside out.
TWELVE WAYS TO SAY “THIS IS MINE”
In true female fashion, the collection arrives, for the first time, dressed in twelve iterations—each one distinct, each one a personal declaration.
While there are five stainless steel classics, it also features seductive gold affairs in one 18k Sedna™ Gold and three 18k Moonshine™ Gold variations, with or without two-tone steel. The dials glow with sun-brushed hues and glinting hour markers. And at 6 o’clock, a small, centered date window reminds you who’s really in control of time.
Flip it over and the secret reveals itself: a transparent sapphire crystal caseback exposing OMEGA’s all-new calibre movements, meticulously engineered to fit the 30mm case. Hidden, but never secondary. After all, as CEO Aeschlimann put it, “The most beautiful part of the watch is the one you cannot immediately see.”
THE ART OF KEEPING IT CLOSE
Beneath the shimmer is pure horological might. The collection debuts two new Master Chronometer calibres (8750 and 8751)—sleek, compact, and strong. Silicon balance springs, bi-directional winding, and a magnetic resistance of 15,000 gauss ensure these aren’t just pretty faces. They’re built to go the distance, and stay stunning through it.
The bracelet, of course, is not an afterthought. With integrated links, patented clasp systems, and a comfort-adjustment mechanism that understands a woman’s day can stretch from boardroom to ballroom, it fits like a part of you.
MY LITTLE SECRET, SHARED LOUDLY
Anchoring the “My Little Secret” campaign are six women women who know how to keep secrets and share them with style.
Sunday Rose Kidman-Urban, Ashley Graham, Tems, Danielle Marsh, Marisa Abela, and Ariana DeBose style the Aqua Terra 30 MM in their own way. From Kidman-Urban’s eye for detail to Graham’s everyday essential, the watch becomes part of their life, not a break from it. Tems pairs it with a ring, Marsh stacks it with other bracelets, Abela throws it on without overthinking, and DeBose wears it with unfiltered joy.
“My Little Secret,” the campaign hints. But OMEGA’s latest is no shrinking violet. It’s a timepiece for women who live in detail, make their own story, and know exactly when to keep something to themselves—and when to let it gleam.
Read more on style and fashion in MEGA’s April 2025 issue now available on Readly, Magzter, Press Reader and Zinio.
Images courtesy of OMEGA
